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Improve Your Text Life Virgin Atlantic 2 Launch Txt + E-mail Onbrd L8r This Yr.


Business Editors

NORWALK, Conn.--(BUSINESS WIRE)--Aug. 27, 2002

Virgin Atlantic Airways today became the first British airline to offer passengers SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 texting and e-mail facilities onboard after signing an agreement with its service provider ARINC ARINC Aeronautical Radio, Inc.
ARINC Aircraft Radio Incorporated
ARINC Aeronautical Research Incorporated
.

The service is currently on board one plane and will be on four aircraft by the end of September, and then rolled out progressively across the fleet.

All passengers will be able to send e-mails and SMS text messages from their seat-back television screen to e-mail addresses or mobile phone numbers on the ground. Messages of up to 160 characters will be sent instantly from the aircraft and will only cost $2.50. Initially charges will be made by credit card with the airline planning to introduce pre-paid cards later this year. Passengers will be able to receive e-mails and text messages onboard beginning this fall.

The new services will be integrated onto two IFE Ife (ē`fā), city (1991 est. pop. 262,000), SW Nigeria. Located in a farm region, the city is an important center for marketing and shipping cacao. According to tradition, Ife is the oldest Yoruba town (founded c.1300).  systems, one of them being the new Matsushita MAS3000 system which also provides passengers with up to 300 hours of video on demand, 14 audio on demand channels, 15 computer games including multi-player games, a quick find search facility and the largest seat-back television screen in both business class at 10.4" and in Economy at 9".

Sir Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950 (1950--) (age 57) in Shamley Green, Surrey, England), is a British entrepreneur, best known for his Virgin brand of over 360 , chairman of Virgin Atlantic said,

"Virgin Atlantic has always led the way with in-flight

technology and entertainment and we will continue to deliver

the most advanced in-flight entertainment In-flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. After World War II commercial aviation flights became a daily event in which entertainment was requested by passengers to help the time pass.  experience

available to passengers. The introduction of e-mail and SMS

text capabilities will enhance our award winning in-flight

entertainment for all passengers - unlike other airlines who

focus solely on those in business class.

"In traditional Virgin style we'll add a fun element as well

with our very own `Good Text Guide' for tips on how to make

the most out of your message."

Virgin Atlantic Airways currently serves London from nine US Gateways: Boston, New York Boston is a town in Erie County, New York, United States. The population was 7,897 at the 2000 census. The town is named after Boston, Massachusetts.

The Town of Boston is an interior town of the county and one of the county's "Southtowns.
 (JFK), Newark, Washington DC (Dulles), Miami, Orlando, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , San Francisco and Los Angeles.

For further information please contact the Virgin Atlantic

Press Office on

1 888-800-5647 or log onto www.virgin.com/atlantic

For reservations call 800-862-8621 or visit www.virgin.com/atlantic
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Improve Your Text Life Virgin Atlantic 2 Launch Txt + E-mail Onbrd L8r This Yr.
Publication:Business Wire
Geographic Code:4EUUK
Date:Aug 27, 2002
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