Impress Public Relations Expands Asia-Pacific Capability.PHOENIX -- Impress Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , a fast growing business-to-business public relations agency specializing in high-tech and related industries, today announced the appointment of Fanying 'Ina' Chu as its director of client services for the Asia-Pacific region. The addition of Chu broadens Impress' communications reach into the critical regions of mainland China and Chu's native Taiwan. Chu joins Impress following a six-year tenure at Taiwan Cellular Corporation based in Taipei, Taiwan, where she held various marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales positions, most recently serving as their public relations supervisor responsible for strategic direction and tactical execution of public relations programs. "We view Ina's appointment as a great win for Impress, demonstrating our ability to attract the best talent to suit our business strategies," stated Martijn Pierik, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Impress PR. "Her media relationships and understanding of the PR discipline in multiple cultures will prove a considerable value-add to any organization's PR program targeting these regions. The advantages of having dedicated in-house capabilities to serve China and Taiwan, which are critical markets in the high-tech sector, were a top priority for Impress as we continue to grow the agency internationally." Chu holds a bachelor's degree in German Language and Culture from SooChow University Soochow University refers to two distinct institutions for higher learning: one located in Suzhou, Jiangsu, People's Republic of China and the other in Taipei, Taiwan, Republic of China. Though both universities share the same English name, they are named differently in Chinese. in Taipei, Taiwan and a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in marketing from the University of Champaign, Ill. She is fluent in English, German and Mandarin Chinese. Chu will be based out of Impress' San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden office, dividing her time between Silicon Valley, China and Taiwan. About Impress Public Relations Impress Public Relations is a fast growing business-to-business public relations agency specializing in the semiconductor, biotech bi·o·tech n. Informal Biotechnology. biotech Noun short for biotechnology Noun 1. and related hi-tech industries. The company is headquartered in Phoenix, Ariz. and has offices in San Francisco, Calif.; Portland, Ore. and Providence, R.I., as well as global partners in Munich, Germany; Seoul, Korea and Tokyo, Japan. The company also offers fully integrated marketing services with its strategic partner SmithCo M+C M+C Medicare+Choice Program and combines more than 80 years of experience in high-tech marketing, public relations, journalism and publishing. The agency's mission is to use public relations as an integrated marketing approach to help shape perceptions and create positive lasting impressions. The Impress team functions as an extension of the client's marketing department, which is what makes the client-agency relationships succeed to produce maximum results. For more information, please visit www.impress-pr.com or contact Dave Richardson at (415) 874-3420 or dave@impress-pr.com |
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