Implementing Effective Corporate Social Responsibility Practices.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c43798) has announced the addition of The ICCA Handbook of Corporate Social Responsibility to their offering.

This application-orientated Handbook is a practical guide to implementing Corporate Social Responsibility within companies. It uncovers the experiences of various organizations through good practices and lessons learned from high profile figures in business and academia, each of whom shares experiences and insights with regard to implementing CSR and translating CSR codes and principles into practice. The emphasis, mirroring the mission of the ICCA, is on mainstreaming CSR into an organization's daily business, rather than isolating it as add on projects. The editors take an international, comparative perspective - recognizing that CSR is contingent upon corporate cultural circumstances. Divided into three parts, the book provides an introduction and overview of the debate on CSR, followed by exploration of a wide range of business contexts in which its principles have been challenged and reshaped. It concludes with a combination of reference and cases of CSR implementation, and a critical perspective on ranking and auditing tools.

List of Contributors.

Foreword (Judith Hennigfeld, Manfred Pohl and Nick Tolhurst).

Acknowledgements.

PART I. INTRODUCTION AND BACKGROUND TO CSR.

1. Why do companies engage in CSR? Background, reasons and basic concepts (Dirk Matten).

2. Corporate culture and CSR -- How they interrelate and consequences for successful implementation (Manfred Pohl).

3. CSR -- the way ahead or a cul de sac (Geoffrey Chandler)?

4. Why all companies should address human rights -- and how the Business & Human Rights Resource Centre can help (Christopher Avery, Annabel Short and Gregory Tzeutschler Regaignon).

5. The British CSR Strategy: How a Government Supports the Good Work (Malcolm Wicks).

PART II. SHARING GOOD PRACTICES AND LESSONS LEARNED.

6. Transnational corporations and the global mindset (Walther Ch. Zimmerli and Markus Holzinger).

7. CSR: Past and Present Practice at National Bank of Greece (Takis Arapoglou).

8. The Reinhard Mohn Fellowship: Not-For-Profit and Business Learning from Each Other (Liz Mohn).

9. CSR implementation: How the Bertelsmann Foundation supports the implementation of corporate responsibility in companies (Birgit Riess).

10. Social Responsibility

A Sustainable Strategy for Business Success or Making a Profit with Non-profit (Peter Walter).

11. The Body Shop: Living the Dream (Jan Oosterwijk).

12. Translating Corporate Social Responsibility Policy into Practice in BT (Ben Verwaayen).

13. The Business of Empowering Women

Innovative Strategies for Promoting Social Change (Charito Kruvant and Barbara Krumsiek).

14. Corporate Philosophy ? Seeking Harmony between People, Society and the Global Environment and Creating a Prosperous Society through Making Automobiles (Yoshio Shirai).

15. The Kyosei Philosophy and CSR (Fujio Mitarai).

16. A Decade of Environmental and Sustainability Reporting at Credit Suisse Group (Hans-Ulrich Doerig).

17. Microfinance as Profitable Good Practice (Rolf-E. Breuer).

18. Business Ethics as a Management Instrument

Vision, Values and Code of Conduct at Henkel (Ulrich Lehner).

19. A Company's Social Side (Markus Holzinger, Klaus Richter and Dirko Thomsen).

20. In the Driver's Seat: Implementing Sustainable Management Around the Globe (Andreas von Schumann and Katja Suhr).

21. What Gets Measured Gets Done (Anita Roper).

PART III. RANKING AND AUDITING.

22. The "Good Company Ranking" of the Manager Magazin

Objectives and findings of the first European evaluation of the CSR management of major companies (Arno Balzer and Michael KrEher).

23. The Caux Round Table

Taking CSR from Aspiration to Action (Stephen B. Young and Frank Straub).

Index.

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