Impiric, Integrated Marketing Experts, and EchoMail Corporation, the E-Mail Communications Company, Announce Joint Venture.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--March 21, 2000 New Partnership Means State-of-the-Art Relationship Marketing Solutions for Industry Leading Companies Impiric, formerly Wunderman Cato Johnson, the world's largest integrated marketing solutions company, and EchoMail Corporation, the leading e-mail communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. , whose proprietary technology helps companies and the government including the US Senate and many US Senators communicate in "real-time" with their customers, constituencies, sales prospects and others, recently announced a joint venture. The new partnership will enable both companies to enhance the level and scope of customer relationship management services (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) they can provide for a range of industry leaders, including current clients of the two companies such as AT&T, Xerox, Ford, Nike, Sony, CitiGroup and Sears. In addition to helping companies automatically receive, process, respond, store and track their incoming e-mail, EchoMail's patented technology also helps customer-focused enterprises launch multi-media e-mail campaigns that build brand loyalty through improved customer relationships. Since its inception in 1994, EchoMail has worked to build unified intelligent messaging An earlier messaging system from Banyan Systems that ran on NetWare and VINES servers and incorporated Banyan's popular Streettalk directory service. It included a basic mail program, which could be upgraded to the more advanced BeyondMail system. See ePresence. and relationship marketing solutions for a number of leading companies for whom customer relationships are a critical business requirement, including AT&T, Allstate, Gateway, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Nike and Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , among others. "EchoMail's ability to automate the process of reading and responding to customer email in an accurate and timely fashion should significantly improve the online relationships between our clients and their customers," noted Jay Bingle Noun 1. bingle - a base hit on which the batter stops safely at first base single base hit, safety - (baseball) the successful act of striking a baseball in such a way that the batter reaches base safely , Impiric chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Now our clients can benefit from EchoMail's proprietary capabilities." "The people at Impiric understand that e-mail will play a critical role in the future of electronic relationship marketing (ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. )," said V.A. Shiva Shiva or Siva (shē`və), one of the greatest gods of Hinduism, also called Mahadeva. The "horned god" and phallic worship of the Indus valley civilization may have been a prototype of Shiva worship or Shaivism. , EchoMail Corporation founder and CEO. "That's what makes this joint venture so powerful - together we can make e-mail a competitive advantage for managers and executives working to transform their companies into knowledge-based, networked organizations." An Unprecedented Suite of Products EchoMail Corporations's solutions deliver long-term, demonstrated ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). in high-volume, mission-critical applications. EchoMail consists of a set of Web-based applications See Web application. that can be integrated together or work alone. The company's suite of offerings include: EchoMail/Business Intelligence (BI). EchoMail/BI is based on Xiva(TM), a proprietary technology and process for e-mail analysis. EchoMail/BI analyses each e-mail that is received or sent and automatically categorizes each e-mail by attitude,issue,request,sender type and product/service. Once e-mails are categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat , EchoMail/BI can be used in conjunction with EchoMail/CC, EchoMail/DW, EchoMail/LM or EchoMail/DM to automatically calculate and send responses, integrate e-mail categorization with existing customer data, automatically route leads and perform intelligent targeted outbound mailings, respectively. EchoMail/BI can also be a standalone application for monitoring all inbound and outbound e-mail and reporting important trends and features. EchoMail/Customer Care (CC). EchoMail/CC automatically receives, manages, routes, responds and tracks inbound e-mail originating from a Web site or an Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name. . It is used by customer service departments and call centers to increase the quality and speed of service to their most valuable asset, their customers. EchoMail/CC provides powerful workflow functionality that supports complex routing, queuing, reporting and security and allows for integration with other EchoMail applications. EchoMail/TelePhony (TP). EchoMail/TP enables the integration of e-mail and phone, including automatic call distribution for blending e-mail and phone communications. This product enables a customer service representative to seamlessly manage both e-mail and phone communications. EchoMail/Data Warehouse (DW). EchoMail/DW is a Web-based platform for data warehousing See data warehouse. data warehousing - data warehouse of e-mail mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new data along with a company's customer database. EchoMail/DW can be easily integrated into any web site. It serves to collect customer information in real-time and make it accessible to the other applications. It also enables the integration of other extant customer databases. EchoMail/Reports (RP). EchoMail/RP is a Web-based platform for creating reports from both e-mail and other customer information. Such reporting enables real-time access to market intelligence. This product can be easily integrated into various database platforms. Reports include standard reports as well as custom reports, based on the needs of the client. EchoMail/Direct Marketing (DM). EchoMail/DM is a direct marketing platform for managing mailing lists and executing outbound e-mail campaigns. EchoMail/DM enables the creation of mailing lists, creation of campaign copy and creative, blending of content to target mailing lists for one-to-one mailings and transmission of large volumes of e-mails. It is used by marketing departments to target their customers and to build programs to secure customer loyalty as well as generate new e-commerce revenues. EchoMail/Response Management (RM). EchoMail/RM serves to manage responses from direct marketing promotions and automatically manages bounce backs, unsubscribes and e-commerce transaction tracking, thus enabling closed loop management of direct mails. It also offers routing of e-mails to EchoMail/CC for management of those responses that are customer care e-mails. EchoMail/Lead Management (LM). EchoMail/LM is the first Web-based, real-time lead capture and management system built specifically for trade shows and events. EchoMail/LM allows clients to gather leads from the trade show floor, edit the information, post the data directly to the central database, and automatically export the data through the Web and e-mail. EchoMail/LM can receive lead data from a magnetic card scanner, a business card reader or from a user who manually enters the lead information. EchoMail/Event Notification (EN). EchoMail/EN enables customers to be notified based on events such as renewals, billing statements and other time-based events. Based on such triggers, regular mailings can be sent out either daily, weekly, monthly or quarterly. About EchoMail Corporation EchoMail Corporation is a privately held technologies company based in Cambridge, MA, delivering e-mail relationship marketing and unified intelligent messaging solutions designed to improve customer satisfaction and build brand loyalty. EchoMail Corporation markets a suite of products and services under the EchoMail(R) brand which help companies to communicate with their customers, sales prospects, and others. Company founder, V.A. Shiva, known throughout the industry as Dr. E-Mail, developed EchoMail(R)'s patented technology, XIVA(R), from two decades of research in pattern recognition and classification. This core technology is based on decades of research in signal processing See DSP. , information retrieval information retrieval Recovery of information, especially in a database stored in a computer. Two main approaches are matching words in the query against the database index (keyword searching) and traversing the database using hypertext or hypermedia links. , neural networks, natural language processing Natural language processing Computer analysis and generation of natural language text. The goal is to enable natural languages, such as English, French, or Japanese, to serve either as the medium through which users interact with computer systems such as and semantic networks. The Company's Creative and Strategic Services Division, includes both artists and information technology consultants who work together to provide a broad spectrum of services to support clients in deploying multi-media e-mail communication solutions. Founded in 1994, EchoMail, Corporation has 85 employees. About Impiric Impiric is the largest integrated marketing solutions company in the world, delivering customer relationship management services to clients in more than 80 offices more than 40 countries. With nearly 4,000 employees worldwide, Impiric combines strategic consulting, data-driven and creative marketing services, the Internet and the latest information technologies to drive business results for clients. The company is dedicated to a substantial global client roster, including industry leaders such as AT&T, Xerox, Ford, Sony, CitiGroup, IBM and Sears. Impiric is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Young & Rubicam (NYSE NYSE See: New York Stock Exchange :YNR), a diversified, global marketing and communications organization. Note to editors: EchoMail and XIVA are registered trademark of EchoMail Corporation. |
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