Imperia Entertainment Launches Financing For "Never Submit".

BEVERLY HILLS, Calif. -- Imperia Entertainment (Pink Sheets:IPEI) announced today that it has launched $3 million in financing to cover its production of the feature film, "Never Submit." Investors will subscribe to up to 60 units, each consisting of a ' percent equity interest in the film, and 2 shares of restricted preferred stock, each convertible to 100,000 shares of company common stock at the current bid value of 25 cents. "We are pleased with the financing effort, and expect all units to be placed within the next 30 days," said Kenneth Eade, Company Chairman.

About "Never Submit"

"Never Submit" is a movie which portrays the thrill of victory and agony of defeat within the sport of mixed martial arts. "Never Submit" takes place in a tournament setting similar to the movie "Bloodsport," but rather than exploiting MMA as underground no-holds-barred fighting, it seeks to portray the sport in a realistic and positive light. The movie will be an inspirational tale similar to "Rocky," but the lead character in "Never Submit" is an educated young man, rather than a beaten-down punch-drunk fighter. Mr. Hergott comments: "MMA is a very intellectual sport. A physical chess match. I want to portray the sport and its fighters as intelligent rather than dumb brawlers, as is often done in other movies."

Already attached to the project is Executive Producer Tarquin Gotch ("Home Alone" and "Curly Sue") and cinematographer Peter Benison, CSC ("Chicago" and "Silent Hill"), and line producer Gregory Allen Webb. Imperia Entertainment president James Hergott authored and is slated to direct "Never Submit." Actual fighters will be used in certain scenes, and PRIDE world champions Mauricio "Shogun" Rua and Wanderlei "The Axe Murderer" Silva have already agreed to participate. Both UFC and PRIDE fighters will be featured in the film. Tapout Magazine (www.tapoutmagazine.com), the largest mixed martial arts publication in America, which has partnered with the company to publicize the film, to conduct, in conjunction with James Hergott, the director, a nationwide talent search for cast, and to create a line of signature "Never Submit" clothing, has featured "Never Submit" on the cover of its issue due to be released in mid October: http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&friendI D=26962828&imageID=1248231157&MyToken=cd3190d9-c034-4e43-ba43-22d77f9d b534 (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra spaces if they exist.)

About Imperia Entertainment

Imperia Entertainment, Inc. (www.imperiaentertainment.com) is a company that has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need" (www.allthatineed.net), released in theaters last December, Imperia's film properties include its feature film in post-production, "Say It in Russian," starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch ("Home Alone"), "Never Submit," a feature film on the subject of mixed martial arts, "Whiskers," a family film, made by Imperia's subsidiary, Muller Media, Inc. (Pink Sheets:MUME), and the award-winning "Autograph" television series (www.autograph.tv), which airs on the OlympuSAT system.

This press release contains statements which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc., and members of its management, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results. All financial projections have been prepared by management, and are based on assumptions as to future events and conditions, which may or may not occur. Most of these assumptions are beyond the company's control and merely represent management's forecasts. To the extent actual experience varies from any one or more of the assumptions, actual financial results will differ. While the company makes these projections in good faith, investors are cautioned that they are based on the company's limited experience, represent goals and objectives, and are unreliable and of questionable value when making an investment decision.