Imperia Entertainment Holds Chicago Casting Call for MMA Movie, Draws Top Rated Former UFC Heavyweight Champion.

BEVERLY HILLS, Calif. -- Imperia Entertainment, Inc. (Pink Sheets:IPEI) President James Hergott announced today that Gracie Barra Countryside (http://www.graciebarracountryside.com/) hosted the second casting call for Imperia Entertainment's mixed martial arts feature film "Never Submit" (www.neversubmit.com) on Sunday Dec 10th beginning at 1pm, in conjunction with the grand opening of Gracie Barra Countryside's new facility, as well as a special Brazilian Jiu-Jitsu seminar hosted by 3rd Degree Black Belt and lightweight fighter on the Pit Bulls team for the International Fight League, Marcio Feitosa. Auditioning privately for a supporting role of a Russian fighter was former UFC Heavyweight Champion Andrei Arolvski. Said Director James Hergott, "Not only is he one of the top rated fighters in the world, but I was impressed with his acting ability." Imperia will be using a combination of champion UFC, Pride FC and other associations' fighters in conjunction with professional actors in the film. Pride Fighting Championships superstars Wanderlei "The Axe Murderer" Silva and Mauricio "Shogun" Rua have already been cast.

ABOUT "NEVER SUBMIT"

"Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter. An amazing cast of characters will round out this film; each from different walks of life; each with his own set of circumstances and motivating factors driving him to be the best. Never Submit is a metaphor describing the way these athletes live their lives.

Imperia Entertainment recently announced a partnership with TapouT Magazine (www.tapoutmagazine.com) as part of a cross-country tour to promote the publication as well as the movie. Stops at select dojos to hold auditions for "Never Submit" are being finalized. TapouT Magazine readers can expect to see the mixed martial arts movie prominently featured in the bi-monthly publication throughout the casting, filming and theatrical release stages, as well as enjoy behind the scenes details from "Never Submit" director James Hergott, one of TapouT Magazine's newest contributors.

ABOUT IMPERIA ENTERTAINMENT

Imperia Entertainment, Inc. (www.imperiaentertainment.com) is a company that has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need" (www.allthatineed.net), released in theaters last December, and now being marketed at the American Film Market (AFM) for DVD distribution, Imperia's film properties include its feature film, "Say It In Russian" (www.sayitinrussianmovie.com), starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch ("Home Alone"), "Whiskers," a family film, made by Imperia's subsidiary, Muller Media, Inc. (Pink Sheets:MUME), and the award-winning "Autograph" television series (www.autograph.tv), which airs on the OlympuSAT system.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.