Impact Unlimited Earns Top Honors for Six Innovative Events and Exhibits.DAYTON, N.J. -- Impact Unlimited, a leading provider of brand communications for events, exhibits, and meetings worldwide, has recently earned a number of prestigious awards for its clients in recognition of several highly successful and innovative projects. Impact Unlimited and its clients were honored with two ACE Awards from the Business Marketing Association of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , two Jasper Awards from the Jersey Shore Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and Advertising Association, a Sizzle siz·zle intr.v. siz·zled, siz·zling, siz·zles 1. To make the hissing sound characteristic of frying fat. 2. To seethe with anger or indignation. 3. Award from Exhibitor Magazine, and a Xaver Award from the Expo + Event Swiss Association. Having secured six high-profile awards in the past four months, Impact Unlimited's creative and innovative strategies are clearly paying dividends for both the company and its clients. A listing of Impact Unlimited's recent awards is below:
Award Client Event/Exhibit
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ACE Award Jacuzzi "Water that Moves You"
ACE Award Pfizer "Listen for the Pain"
Xaver Award UBS "Let us Spice Up Your FUNDS"
Jasper Award Impact Unlimited HCEA "postcard" booth &
"Freaky Tiki" event
Jasper Award Impact Unlimited "Are you Experiential?"
Client Symposia
Sizzle Award Impact Unlimited "The Perfect Blend"
HCEA Exhibit
"Meetings and events offer companies a valuable opportunity to engage constituents with the brand on a direct and meaningful level," said Ken Payne, President of Impact Unlimited. "We strive to help our clients make the most of these rare opportunities by bringing new levels of creativity and innovation to every event we plan. These awards are very gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. because they underscore the value of that approach." Impact Unlimited's creative approach has not only earned the company numerous accolades, but also generated tangible and significant results for clients in a broad range of industries. The following summary of Impact Unlimited's most recent award winning projects illustrates the company's unique and highly creative capabilities: 2006 ACE Awards Celebrating creative excellence in business-to-business marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , the ACE Awards are presented by the Business Marketing Association of New York City. The awards have gained national recognition and garner entries from all over the country. Impact Unlimited secured two coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. ACE Awards this year in the category of Show/Exhibit Program. The first was for an immersive exhibit Impact Unlimited created for Jacuzzi, the world's first and largest whirlpool manufacturer. The centerpiece of a global launch for Jacuzzi's "Water that Moves You" marketing theme, Impact Unlimited designed and produced a new booth and four custom synchronized and integrated live water presentations that included scripting, music, talent, and lighting. The booth featured a downstage down·stage adv. Toward, at, or on the front part of a stage. adj. Of or relating to the front part of a stage. n. The front half of a stage. Noun 1. bank of 60 water nozzles, able to shoot up to 15' in the air and seven self-contained water fountains capable of shooting over 30' in the air. Three, one minute - water, light and music- "ballets" preceded the narrated water presentations that ran every 15 minutes throughout the day. Impact Unlimited earned its second ACE Award in recognition of its "Listen for the Pain" Immersive Multimedia Experience created for Pfizer as part of an effort to build awareness of a painful condition called Diabetic Peripheral Neuropathy Diabetic peripheral neuropathy A condition where the sensitivity of nerves to pain, temperature, and pressure is dulled, particularly in the legs and feet. Mentioned in: Diabetes Mellitus . The multimedia exhibit was designed to help physicians attending the American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of show draw a distinction between diabetes and neuropathic pain -- a separate, treatable condition. This revolutionary exhibit immersed physicians in a very personal experience with the condition, and featured high-definition video This article is about high-definition video technology. For television systems, see High-definition television. For the tape format, see HDV. For compression and prerecorded media, see High-definition pre-recorded media and compression. with 180 degree viewing angles and Dolby surround A digital audio encoding system from Dolby that provides four channels. Derived from the Dolby Stereo technology used in movie theaters, Dolby Surround was introduced in the early 1980s for video soundtracks, audio cassettes, CDs, TV broadcasts, video games and PC software. sound as well as sensory effects such as smells, wind and vibration. Xaver Award The Expo + Event Swiss Association honored Impact Unlimited with a XAVER award in the custom exhibition stand category for its design and execution of a multi-sensory exhibit and promotional campaign for the Swiss Bank UBS UBS Union Bank of Switzerland UBS United Bible Societies UBS United Blood Services UBS United Buying Service UBS Used Bookstore UBS University Business Services UBS Universal Building Society (UK) UBS Ulaanbaatar Broadcasting System at the Zurich financial trade show FUNDS 06. Impact Unlimited was charged with integrating the UBS brand identity and its current marketing campaign ("Let us Spice Up Your FUNDS") into the company's presence at FUNDS '06, a tradeshow for financial professionals. In their solution, Impact Unlimited leveraged the existing UBS brand campaign that included posters featuring imagery of bland, uninteresting (jargon) uninteresting - 1. Said of a problem that, although nontrivial, can be solved simply by throwing sufficient resources at it. 2. Also said of problems for which a solution would neither advance the state of the art nor be fun to design and code. foods to which individuals appeared to be adding ingredients such as hot peppers and other provocative spices. The images appeared all over Switzerland leading up to the show, all under the tagline "Let us Spice up Your FUNDS." The campaign's payoff was UBS's extremely creative colorful exhibit at the show. In addition to vivid imagery of exotic spices set off against a bright white environment, the exhibit featured a variety of actual spices on prominent display, creating a very aromatic, multi-sensory experience for all those in attendance. By combining an unconventional utilization of forms and colors with an olfactory olfactory /ol·fac·to·ry/ (ol-fak´ter-e) pertaining to the sense of smell. ol·fac·to·ry adj. Of, relating to, or contributing to the sense of smell. experience, Impact Unlimited created an elegant and exotic presence for UBS and staged the marketing integration with tremendous success. 2006 Jasper Awards Established in 1974, the JASPER Awards honor excellence in communications. The competition invites participation from all JSPRAA members and non-members who conduct business in New Jersey. Impact Unlimited took home top honors in the Special Event Planning Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing date and alternate date (rain date), selecting and reserving the event site, acquiring permits, and coordinating transportation category for two separate initiatives the company completed on its own behalf. The first was for Impact Unlimited's trade show exhibit and customer event developed in connection with the company's biggest annual marketing event, the Healthcare Convention & Exhibitors Association (HCEA HCEA Healthcare Convention & Exhibitors Association HCEA Health Care Education Association (Florissant, MO) HCEA Health Care Exhibitors Association HCEA Hamilton County Education Association ) show. Impact Unlimited's "postcard themed" booth and "Freaky Tiki "Freaky Tiki" is the fourteenth sub-episode of Tom and Jerry Tales. Episode Summary The episode begins with Tom and Jerry living on a tropical island which is home to an active volcano. Party" customer event were conceived to embrace the fun, relaxing atmosphere of host city Ft. Lauderdale, FL, and communicate Impact Unlimited's extensive creative event and exhibit services. The second was for a one day education symposia sym·po·si·a n. A plural of symposium. for about 50 existing Impact Unlimited customers from the healthcare market. In an effort to get customers to view conventions as less of a tactical marketing effort and more of a brand experience, Impact Unlimited created the symposia around the theme: Are You Experiential? Re-envisioning the healthcare convention experience. The look and feel of the entire event was "corporate psychedelic." Speakers included an author of The Experience Economy, a Vice President of the Experience Development Group from Best Buy and a professor of HealthCare Marketing from St Joseph's University. Impact Unlimited also presented results of their focus groups with physicians and discussed how to rethink the convention experience based on their feedback. 2006 Sizzle Awards For the past nine years, Exhibitor Magazine's Sizzle Awards have recognized excellence in trade show exhibit promotions. Impact Unlimited was among the 2006 honorees, securing this year's award in the Integrated Promotion category for its "Perfect Blend" program at the 2005 HCEA show in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , LA. Once again, Impact Unlimited's audience was a group of professional convention managers who faced demanding travel schedules and a rapidly evolving, hectic work environment. In order to provide visitors with a relaxing environment and effectively showcase its perfect blend of services, Impact Unlimited created a custom tea bar complete with valuable company information as well as fun 'tea' premiums. From pre-show mailers to calming in-booth visuals to cutting edge technology, Impact Unlimited tied every element of the attendee experience to the "Perfect Blend" theme and showed attendees how to put Impact Unlimited's considerable capabilities to use up close and personal. Impact Unlimited went as far as to have a local tea expert on hand in the booth to create a custom blend of tea for each attendee who visited the booth and provided insight and information about their needs and convention experiences. For more information, visit www.impactunlimited.com or contact Jason Ledder at (908) 722-5757 or jledder@randjpr.com About Impact Unlimited Headquartered in Dayton, N.J., with offices in, Zurich, and SEuo Paulo, Impact Unlimited is a creative and strategic company that provides a breadth of products and services that help its clients optimize investments in events, exhibits, and meetings. The company's award-winning creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
With 30 years of experience and success, Impact Unlimited serves a Blue Chip portfolio of clients spanning North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe, Asia, Africa and the Middle East. |
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