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ImmuDyne, Inc. announces expanded marketing program to distribute MacroForce Products.


HOUSTON--(BW HealthWire)--May 6, 1997--ImmuDyne, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:IMMD IMMD Immediate
IMMD Institut für Mathematische Maschinen und Datenverarbeitung
), a biotech company with proprietary technologies for health enhancement products, has contracted with Progressive Health Concepts Inc. (PHC PHC Primary health care, see there ), a health and nutrition consultancy and marketing firm.

PHC, with its sales force of over 40 of the nutrition industry's leading sales representatives, has embarked on a national campaign to promote MacroForce nutritional supplements to retail health food outlets and alternative healthcare practitioners. MacroForce is a nutritional supplement derived of purified yeast Beta-1,3-D-glucan.

Jade Beutler of PHC, a licensed healthcare practitioner, has written extensively of the dramatic health attributes of ImmuDyne's Beta-1,3-D-glucan, resulting in articles published in many of the nutrition industry's leading consumer and trade magazines, including Health Counselor, The Nature of Health, Health Search and Natural Pharmacy News. The result has been a great deal of interest generated at the consumer and retail level.

Don Bodenbach, President of PHC, has put in motion a comprehensive marketing launch of MacroForce including national media attention through radio, editorials and ads in consumer, trade and onally. According to Dr. Leonid Ber, ImmuDyne's Vice President of Research and Development,

"MacroForce Plus C, a patent pending combination of Calcium Ascorbate a·scor·bate
n.
A salt of ascorbic acid.



ascorbate

a compound or derivative of ascorbic acid. See also sodium ascorbate.
 and Beta-1,3-D-glucan, is particularly recommended for those with immune compromise conditions. The original MacroForce is designed for daily use for its antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene , nutritional supplement and protective attributes." More products are under development, and are expected to be marketed in the near future.

These products are part of the rapidly growing vitamin, nutritional supplement and herbal product market which is expected to reach $6.7 billion by the year 2000, according to a Gallup Organization survey last year.

ImmuDyne, Inc. is traded on the NASD NASD

See: National Association of Securities Dealers


NASD

See National Association of Securities Dealers (NASD).
 Automated Bulletin Board under the symbol IMMD. ImmuDyne, Inc. is a Texas-based biotechnology company specializing in macrophage macrophage /mac·ro·phage/ (mak´ro-faj) any of the large, mononuclear, highly phagocytic cells derived from monocytes that occur in the walls of blood vessels (adventitial cells) and in loose connective tissue (histiocytes, phagocytic  technology. It has patented technology relating to immune system stimulants for cosmetic, human nutritional, animal nutritional and aquacultural use. ImmuDyne, Inc., maintains offices in Houston, Texas and Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation).
Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e.
. For more information on the Company, contact Margaret Dreyfus, at 415/949-3864.

CONTACT: ImmuDyne, Inc.

Margaret Dreyfus, 415/949-3864.
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 6, 1997
Words:348
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