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Immediatek and SunnComm Partner to Bring Secure Burn Solution to Electronic Music Distribution.


Entertainment Editors/Business Editors/High-Tech Writers

RICHARDSON, Texas--(BUSINESS WIRE)--June 18, 2003

NetBurn Secure(TM) Drastically Reduces Illegal Burns of Music

Immediatek, Inc (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ITEK) has announced that it has formed a strategic alliance with SunnComm Technologies (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:STEH) by incorporating SunnComm's unique MediaMax(TM) copy management technology into Immediatek's NetBurn(TM) disc burning product line. The NetBurn Secure(TM) product is based on existing NetBurn "one-click" download-and-burn technology. The combined technology is the only product of its kind to offer content owners both copy control and a seamless process for downloading and burning music.

The combined process leaves no files on the user's computer. NetBurn Secure will protect the copyrights and revenues of artists and record labels while offering end users a simplified burning solution. This joint development project combines the core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 of both companies and fills a void in Electronic Music Distribution (EMD EMD Electromechanical dissociation, see there ).

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Zach Bair, Immediatek's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and chairman, "NetBurn Secure helps prevent illegal burns while substantially reducing unauthorized access to music. Utilization of the product will allow artists and content owners to recoup part of the $5 billion they lose each year to piracy."

Based on existing NetBurn "one-click" download-and-burn technology, NetBurn Secure is scheduled for release next quarter. It is the only product of its kind to offer copy management coupled with a seamless process for downloading.

NetBurn Secure allows consumers to select music from a Website and in one easy step, download the music and copy or burn it to their blank CD. An important feature of NetBurn Secure is that the process is completed without leaving any files on the computer's hard drive that can be copied or pirated at a later time.

Yoshi Dillon Technologies, Inc., who owns an independent music site promoting best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 artists, which is scheduled for full launch in late summer, recently signed a licensing deal with Immediatek estimated to be worth over $3.5M over the next 12-18 months. Internet veteran Bill Marquez, founder of Netster.com, and president of Yoshi Dillon, said, "NetBurn Secure gives us the ability to offer music in a whole new way, and the confidence of our artists that their work cannot be widely pirated." Marquez added that they chose NetBurn because "there's nothing like it out there."

"Content has to be protected right out of the gate," said Bair. "Record labels and content providers can now have peace of mind that their content cannot be uploaded back to the Internet and pirated." Bair also predicts that within two years, all content sites will have to support digital rights management and secure burning.

According to Peter H. Jacobs, CEO of SunnComm, "We are always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 new ways to implement our proprietary MediaMax copy management solution using the consumer experience as our driving force. The NetBurn Secure product line will further our protection goals in a consumer-friendly way while presenting SunnComm with additional sources of revenue."

NetBurn Secure will be available initially as a server application, providing seamless one-click downloads and burns to those utilizing the technology when downloading music over the Internet. Immediatek is also talking with major record labels and recording studios to provide NetBurn Secure in a high-end desktop version that will feature sophisticated mastering tools for building MediaMax compliant discs. NetBurn Secure fully implements all aspects of MediaMax and Microsoft (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
) Windows Media DRM Windows Media DRM is a Digital Rights Management service for the Windows Media platform. It is designed to provide secure delivery of audio and/or video content over an IP network to a PC or other playback device in such a way that the distributor can control how that content is , providing the only consumer-based secure burning solution available anywhere.

ABOUT IMMEDIATEK

Immediatek is the technology leader of burning and digital delivery software, focusing on innovative solutions such as its NetBurn(TM) product line. Immediatek is the first and only company to offer a secure burn solution for Internet and consumer use, and is the originator and inventor of "one-click" download and burn, which effectively protects the copyrights of artists and labels. First released in 2000 on the company's proof-of-concept site www.twobigtoes.com, NetBurn(TM) is poised to become the standard secure digital delivery method for online media, including both CD and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
.

NetBurn(TM), NetBurn Secure(TM), Immediatek(TM), and NetBurn Station(TM) are all registered trademarks of Immediatek, Inc. NetBurn and NetBurn Secure is patent-pending technology by Immediatek.

For more detailed information about the company, its vision or philosophy, personnel, partners and customers, please visit the company's Web site at: http://www.immediatek.com.

ABOUT SUNNCOMM

SunnComm Technologies Inc. became the first company to commercially release a content-protected audio CD utilizing an early version of the Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows.  Data Session Toolkit and the digital rights management capabilities it affords. The Company is a leader in digital content enhancement and security technology for optical media with its MediaMax CD-3 suite of products. SunnComm's copy-constraint technology was commercially released by Music City records in 2001 and became America's first copy-protected audio CD. SunnComm's MediaMax CD3 Suite of Digital Content Enhancement technologies is built upon the Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Media 9 Series Digital Media Platform.

MediaMax Digital Content Cloaking Technology, DC2, PromoPlay and SunnComm are registered and/or trademarks of SunnComm Technologies Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more detailed information about the company, its vision or philosophy, personnel, partners and customers, please visit the company's Web site at: http://www.sunncomm.com.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 18, 2003
Words:881
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