Imation to Resell Xerox High-End Digital Color Products in Commercial Printing and Prepress Market; Xerox and Imation Expand Agreement to Capture Digital Printing Business.

Business & Technology Editors

CHICAGO--(BUSINESS WIRE)--Sept. 6, 2001

In a move to expand its presence and distribution channels in commercial printing, Xerox Corporation (NYSE:XRX) today announced it has signed a reseller agreement with Imation Corp. (NYSE:IMN), who will sell Xerox's high-end digital color products in the graphic arts market.

The agreement takes advantage of Imation's industry experience, and it couples Xerox's color printing products with Imation's expertise in integrating digital printing into the offset printing workflow.

Under the contract, Imation, a $1.2 billion global company and major color technology supplier to the graphic arts industry, will begin selling Xerox's DocuColor 2060 and 2045 digital presses to commercial printers and prepress companies immediately.

"This partnership increases our sales coverage in key graphic arts, prepress and printing markets, and we expect it to result in substantial incremental business," said Anshoo Gupta, president, Xerox Production Systems Group. "Imation has a 40-year history in these industries, and its sales specialists and account managers work in a consultative role with prospective customers who need help incorporating digital equipment into their business."

Xerox is working with Imation to implement clear, separate account management, with specific commercial printing and prepress accounts assigned to either a Xerox or an Imation sales specialist. Initial Imation accounts will be assigned in the New York, Chicago and Los Angeles areas and later expanded to specific graphic arts accounts worldwide. Imation will augment its current sales force with Xerox-trained digital printing sales specialists and analysts, and its sales will be backed by Xerox service and support.

The new reseller agreement builds on a year-long collaboration under which Xerox has marketed the Imation Matchprint(TM) Professional Server, a color raster image processor (RIP) providing network connectivity and color accuracy and consistency for the DocuColor 12. The relationship was developed within the Xerox Business Partner Program, which is designed to expand the company's distribution capabilities in new market segments.

"This agreement aligns with Imation's commitment to help our customers grow their business," said Barbara Cederberg, president, Imation Color Technologies. "Through this powerful combination of Xerox's industry-leading production print engines and Imation's experience in the graphic arts industry, we are able to deliver to our customers a digital color printing system that's easily integrated into a printer's current workflow. This solution will hit the bottom line as printers increase sales and profit by expanding their capabilities into variable data printing."

The DocuColor 2060 and 2045 presses - offering production color printing capabilities at speeds of 60 and 45 pages per minute - serve the market for on-demand printing, personalized printing, and printing and publishing for e-commerce and Internet delivery.

About Xerox

Xerox Corporation offers an array of innovative document solutions, services and systems - including color and black-and-white printers, digital presses, multifunction devices and digital copiers - designed for offices and production-printing environments. It also offers associated supplies, software and support.

About Imation

Imation Corp. is a $1.2 billion global company widely recognized as a leader in removable data storage and color image management. For the graphic arts market, Imation offers color management, color proofing, software and services for a wide range of critical color applications.

Customer Contacts:

For more information on Xerox products, solutions and services, visit www.xerox.com or call 800-ASK XEROX. For more information on the DocuColor 2000 Series and DocuColor 12 from Imation or other Imation products and services, contact 800-328-1303 or visit www.imation.com.

NOTE TO EDITORS:

Visit Xerox Booth 8805 or Imation Booth 5805, Sept. 6-13, at Print 01, McCormick Place, Chicago. For more information on Xerox, product news releases and photography, visit www.xerox.com/news.

XEROX(R), The Document Company(R) and the digital X(R) are trademarks of XEROX CORPORATION. Imation, the Imation logo and Matchprint are trademarks of Imation Corp.