Imation Launches Enhanced Profiling Tool for Verifi Accurate Web Color.Business Editors & Technology Writers OAKDALE, Minn.--(BUSINESS WIRE)--Dec. 20, 2001 Free, Easy-to-Use Tool Enables Online Shoppers to More Confidently Purchase Products When Color is Integral to the Purchasing Decision Imation Corp. (NYSE NYSE See: New York Stock Exchange :IMN IMN Iraqi Media Network IMN Indicated Mach Number IMN Inter Member Network IMN Infectious Mononucleosis IMN Invisible Moose Network (website) IMN Illegal Macro Name IMN Internet Marketing Newsletter ) today announced a new, enhanced profiling tool for Verifi(TM) Accurate Web Color, its industry-leading online tool for providing accurate color on the web. The new version of the Verifi profiler minimizes the end-user process for profiling the monitor and more accurately describes and captures the behavior of the end-user's monitor and graphics system, making it the most accurate and easy to use software-only monitor profiling system available on the web today. Verifi Accurate Web Color is a server-based Internet technology that dynamically modifies color images A (digital) color image is a digital image that includes color information for each pixel. For visually acceptable results, it is necessary (and almost sufficient) to provide three samples (color channels to compensate for the differences inherent in the way monitors display color. The Verifi system allows e-commerce business and consumer users to confidently purchase, or otherwise make decisions about products presented online when color accuracy is important. The color management system Software that translates the colors of an original image into the truest representation obtainable on the output device. Color management works from a profile of the output device, typically a digital printer or offset press, and works backward to the source of the material such as a of choice for some of the most demanding online color requirements -- cosmetics, interior design and graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. -- the Verifi system has recently been installed on Dermablend.com, a division of L'Oreal Cosmetics and the market leader in corrective makeup; BlueBolt.com, a software tool for interiors industry professionals that facilitates the specification process for interior finishes; and Workbook work·book n. 1. A booklet containing problems and exercises that a student may work directly on the pages. 2. A manual containing operating instructions, as for an appliance or machine. 3. .com, the online version of the most comprehensive national directory of creative talent for the graphic arts industry. "When we embarked on updating the Verifi profiler, our goal was simple," said Dave Veilleux, Director, marketing and business development, Imation Internet Technology. "We wanted to make the profiling process simple and quick while fostering an experience that maximized end-user confidence. This has been achieved while also maintaining a very high level of accuracy within the profiling outcome." Verifi technology processes images "on the fly" to serve the exact image for an individual user's monitor profile. "In the Web-world without Verifi color, all visitors to a particular page receive the same image. Because every monitor displays colors differently, these visitors perceive that same image differently. In the Web-world powered by Verifi Accurate Web Color, each visitor to a particular page receives a slightly different image so they all perceive that item the same. The Verifi profiler accurately accounts for the color variability attributed to monitor design and age, graphics card types and manufacturers, operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. and web browsers The following is a list of web browsers. Historical Historically important browsers In order of release:
The new user interface is the result of extensive business and consumer end-user research. Imation teamed with Human Factors International for human factors engineering and usability guidance on this project. "While the original Verifi profiler took only a couple of minutes to complete, interviews with both consumer and business users found they wanted something easier and quicker," said Dr. Mike Nelson, Consulting Director, Human Factors International. "We conducted usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object. to measure acceptability and preferences and the result is a new profiler consisting of only three web pages. The process is completed in less than half the time required to complete other `equivalent' processes." Dr. Nelson also noted that the way users decide on the visual adjustments was redesigned to give them more confidence in their settings. Supported with graphic illustrations rather than long text blocks, the new interface provides a smooth user-friendly experience. The interactive interface employs "slider A block of material that holds the read/write head of a magnetic disk. See flying head. bars," that provide immediate user feedback and results in confidence that the task being accomplished is correct. (One can profile his/her monitor by going to http://www.verifi.net). When these simple steps are completed, a sample image employing the result of the completed monitor profile is displayed. Because the new profiler is fast and easily understood by the end-user, it instills confidence in the technology, lowers end-user resistance and facilitates their accurate completion of the process. Launched globally, the Verifi profiler is available in English, French, Italian, German and Spanish languages Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons to best support the European market as well as to support non-English speaking end-users. The Verifi profiler is compatible with most popular web browsers including Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. and Microsoft Internet Explorer See Internet Explorer. running on Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. and Apple MacOS. Verifi Color Services Online color has traditionally been a problem because no two computers display color alike and often the images placed on the web are of inferior quality. An important component of the Verifi Accurate Web Color solution is the color consulting services offered by Imation Color Technologies. Before an image goes on a site enabled by Verifi technology, it is audited and/or prepped to ensure that it in fact is descriptive of the actual item. "The old industry saying, `garbage in - garbage out' is particularly true when attempting to present accurate color on the web," said Veilleux. "Ensuring source images are accurate is a significant improvement in the delivery of accurate color to the Web. Even if a visitor to a site enabled by Verifi technology chooses not to go through the profiling process, they receive a much improved color experience because of Imation Verifi Color Services which are part of client benefits." Verifi technology is an enterprise solution where clients retain total control of their own images. Because the Verifi software application resides on an image server at a site chosen by the client (either self-hosted or co-location partner), it can easily be incorporated into an organization's existing web architecture. Verifi technology is non-invasive to the end-user - i.e., it uses no browser plug-ins nor does it require applications to be downloaded. This eliminates security and privacy issues that would otherwise be attributed to it. Verifi technology users are not asked to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; a site, log in, or select a password. To learn more about how the Verifi system works, visit www.verifi.net. A demonstration of the Verifi Accurate Web Color technology can be viewed at www.verifi.net/confidencecolor. About Imation Corp. Imation Corp. is a $1.2 billion global company widely recognized as a leader in removable data storage and color image management. Imation Color Technologies provides innovative proofing products, software for digital color control and value-added services that reduce cycle times and increase throughput for the graphic arts, creative, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , office and Internet markets. Building upon its industry-standard Matchprint proofing system, Imation now offers a wide range of digital and conventional Matchprint-branded systems to help professionals ensure accurate color reproduction from concept to final output. Imation works with a growing number of industry partners to embed its color calibration The matching of colors to a base color, such as a Pantone color, or from one device to another. Color calibration is widely used in print publishing in order to display on screen an accurate representation of the colors that will be printed on paper. technology in OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and printing and copying devices. Imation removable data storage offerings are a key ingredient in much of the world's technology infrastructure - from corporate data centers, to networks, to small businesses and home users. The product line is one of the broadest in the industry, with magnetic and optical products for the enterprise data center, the network environment, and the consumer. For business users, Imation magnetic tape cartridges deliver reliable data storage in data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a , backup and archive applications. Imation's storage consulting services help customers to improve performance, maximize efficiency, and minimize cost for a multitude of storage environments. Consumers use Imation's broad range of digital media, drives and accessories to store photos, data, music and more. On its own and through industry alliances, Imation continues to pioneer today's proven tape, optical and diskette The official name for the floppy disk. See floppy disk. diskette - floppy disk technologies. Imation Digital Solutions and Services (DSS (1) (Digital Signature Standard) A National Security Administration standard for authenticating an electronic message. See RSA and digital signature. (2) (Digital Satellite S ) is focused in two areas - OEM Services and Document Imaging. Imation DSS services wide-format color and imaging equipment through relationships with large OEMs. In Document Imaging, Imation DSS is a system integrator for customers with wide-format engineering document imaging systems who are migrating from analog to digital systems. As of March 31, 2001, Imation employed approximately 4,200 people worldwide. The Company has sales in over 60 countries with international revenues contributing 45% of total sales. Additional information about Imation is available on the Company's website at http://www.imation.com, or by calling Imation at 1.888.466.3456. To receive recent news releases, corporate information and related shareholder services, call Imation's shareholder information line at 1.888.IMN.NYSE (1.888.466.6973). Imation, the Imation logo, Verifi and Verifi logo are trademarks of Imation Corp. All other trademarks are the property of their respective owners. Editorial Note: Additional information about Verifi technology, including the Verifi icon, screen captures and white papers, is available at www.verifi.net. |
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