Imation Launches Data Center Services to Help Organizations Maximize Data Center Efficiency.

Business Editors & Technology Writers

LAS VEGAS--(BUSINESS WIRE)--March 27, 2001

Imation Data Center Services Offers a Single Source

for Managing Data Center Operations

Imation Corp. (NYSE:IMN), a worldwide leader in data storage and information management, today announced the formation of Imation Data Center Services, a comprehensive suite of professional and operational services to help data center and IT professionals improve data center efficiency. The services will be featured at the AFCOM Spring Conference & Expo, the industry's premier show for data center professionals, March 27 - 28 in Las Vegas.

"In the data center, managing today's exploding information growth continues to be reliant on the industry's most reliable and scalable solution - the tape systems. Our customers tell us that they need help managing this increasingly complex function to help increase efficiency and better meet service level agreements," said Frank Russomanno, general manager of Imation data storage media and services. "With nearly 50 years of tape cartridge technology leadership in data centers worldwide, Imation Data Center Services is a logical step in anticipating and delivering to our customers the resources they need to better manage the storage media lifecycle."

Imation Data Center Services solve a range of data center challenges - from charting tape library operations against best practices for improved efficiency, to copy and conversion of nearly any tape media format to free up floor space.

The complete line includes:

-- Best Practices Evaluation: An independent expert review and assessment of a
company's tape library and environment.

-- Tape Library Assessment: An unbiased review of a company's tape library by
Imation storage experts to assess library performance and to identify areas for
process improvements.

-- Media Migration Strategy: A comprehensive analysis of a company's service
requirements for tape storage systems to develop its tape migration strategy.

-- Care and Handling Seminars: In-depth on-site and off-site seminars designed
to guide data center staff through handling new tape technologies.

-- Data Migration: An on or off-site conversion service for nearly any media
format to increase data center efficiency through the removal of aging media
and migration to new technologies.

-- 9-Track Retirement: A reliable and flexible service to help with 9-track
tape management and migration to nearly any media format.

-- Secure Media Destruction: Safe and secure disposal of outdated or unwanted
data storage media.

-- Preparation and Emergency Services. A one-source solution for tape cartridge
labeling and initialization, damaged cartridge data recovery, or emergency
cartridge shipments.

Imation Showcases Full Line of Half-Inch Tape Cartridges

Imation also will showcase its full line of Black Watch(TM) half-inch tape cartridges, including its latest addition, the Black Watch 9940 Tape Cartridge.

Other half-inch tape formats for use in the data center to be featured include:

-- Black Watch 3590E Tape Cartridges

-- Black Watch 9840 Tape Cartridges

-- Black Watch DLTtape Tape Cartridges

-- Black Watch Ultrium Tape Cartridges

About Imation Corp.

A global technology company, Imation Corp. supplies a variety of products and services worldwide, specializing in data storage and information management, color management and imaging solutions. In 2000, the Company reported revenues of $1.2 billion from continuing operations. As of December 31, 2000, the Company employed approximately 4,300 people worldwide.

Additional information about Imation is available on the Company's website at http://www.imation.com, or by calling Imation toll-free at 1-888-466-3456. To receive recent earnings news releases, corporate information and related shareholder services, call Imation's toll-free shareholder information line at 1-888-IMN-NYSE (1-888-466-6973).

Imation and Black Watch are trademarks of Imation Corp. All other trademarks are the property of their respective owners.

Certain information contained in this news release, which does not relate to historical financial information may be deemed to constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks and uncertainties that could cause the Company's actual results in the future to differ materially from its historical results and those presently anticipated or projected. Among these factors are the Company's ability to meet its cost reduction and revenue growth targets, its ability to implement its restructuring program on a timely basis and to achieve the projected benefits, its ability to introduce new offerings in a timely manner, the competitive pricing environment, foreign currency fluctuations, the ability of Imation to secure adequate supply of certain high demand products, the ready availability and price of energy, the market acceptance of newly introduced product and service offerings, the rate of decline for certain existing products as well as various factors set forth in the Company's filings with the Securities and Exchange Commission.

AFCOM IS Expo Booth #309