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Imagination Technologies Launches Ground-Breaking High-Definition Video Decoder Technology; HD-Video Core and Wide Range of Image Enhancement IP Redefine HD Capabilities.


LAS VEGAS -- Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), is presenting its latest HD-video decoder core and a full range of digital video image enhancement technologies at CES 2006. These technologies bring high-quality image and the widest range of video standards to cost-effective consumer products and are going to be the battle ground for impressing customers with the next wave of HD screens.

Imagination Technologies key HD IP core, PowerVR MSVDX, is a multi-standard high definition video decoder core enabling HD-DVD HD-DVD High Definition Digital Versatile Disk  / Blu-ray decode and HD-Broadcast reception with maximised video-quality.

Says Peter McGuinness, Imagination Technologies Business Development Director (USA): "The typical approaches to multi-standard video decoders are heavy on redundancy and/or processing overheads where either a separate core is used for each standard or a fully programmable engine is deployed with the usual inevitable overheads and inefficiencies. With PowerVR MSVDX from Imagination Technologies a stream decoder identifies the video standard on input and reconfigures the highly flexible modules in the core accordingly. This 'adequately flexible' solution has huge benefits in reducing silicon area and power consumption while providing image quality that beats traditional solutions."

PowerVR MSVDX is a high specification solution that can handle even multiple HD streams on a single core, depending on clock speed.

PowerVR MSVDX supports up to 1080i/1080p and 2048x1024 resolutions and may be configured to support either single streams or up to four multiple streams. The decoder supports the wide range of decode standards including: H.264 (to High Profile), WMV (Windows Media Video) A family of digital video compression technologies from Microsoft based on MPEG-4. Version 9 of the WMV codec was released to the SMPTE organization and became the SMPTE 421M standard, otherwise known as VC-1 (see VC-1). 9 (to Main profile), VC-1 (to Advanced profile), MPEG-2 (Main profile), MPEG-4 (to Advanced simple profile), DivX (Certified), and JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
. MSVDX can be configured with any subset of these standards, enabling effective management of codec royalty costs.

Continues McGuinness: "PowerVR MSVDX goes from video stream reception, through decode, to produce the final picture without the requirement for any processing workload on the host processor other than frame buffer management and basic housekeeping. With the broadest range of supported standards, a small silicon area, and comprehensive supporting IP for image enhancement or HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  baseband, MSVDX is the prime choice for HDTV silicon devices."

PowerVR HDTV Image Technologies

Imagination Technologies provides a comprehensive range of HDTV image technologies. Its Display IP includes scalable display pipelines supporting PIP, overlay, advanced de-interlacing and image enhancement enabled by IP including the PowerVR TVE digital TV encoder, the PowerVR PDP pixel display pipeline family, the PowerVR I2P interlace To illuminate a screen by displaying all odd lines in the frame first and then all even lines. Interlacing uses half frames per second (fields per second) rather than full frames per second.  to progressive cores, and the PowerVR IEP IEP

In currencies, this is the abbreviation for the Irish Punt.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 Image Enhancement Processor. PowerVR MSVDX can be combined with Imagination Technologies' encode IP to create a highly integrated and effective HD-codec solution.

PowerVR MSVDX is also suitable for handheld video devices, such as personal media players, where its advanced block and register level clock gating implementation and small silicon area ensure low power consumption. The design has been optimised to further reduce power by enhancing the ratio of the design that can benefit from register level clock gating.

Advanced error recovery is enabled with logic to increase resilience to errors on reception of a corrupted bit-stream. An extremely area-efficient micro-controller within the stream manager enables high-level error recovery while low level activity monitors quickly detect and lock up error conditions.

The PowerVR MSVDX design is available as a soft IP macro coded in VHDL (VHSIC Hardware Description Language) A hardware description language (HDL) used to design electronic systems at the component, board and system level. VHDL allows models to be developed at a very high level of abstraction.  with full documentation, Synopsys Design Compiler scripts and VHDL simulation test benches. The core is synthesizable at a minimum of 150MHz in 130nm process.

'World standard' Digital TV

Imagination Technologies can provide end-to-end HDTV IP. The comprehensive TV platform from Imagination Technologies enables rapid time-to-market for multi-standard SoCs targeting HD and flatpanel TVs.

Imagination Technologies' Universal Communications Coprocessor (UCC An abbreviation for the Uniform Commercial Code. ), a Software Defined Radio A wireless terminal (phone, PDA, etc.) that is reconfigurable via software. It enables wireless devices to be easily updated to new or later versions of the air interface and allows multiple interfaces to be supported.  (SDR See software defined radio. ) platform, which is dominant in digital radio implementations, makes a single television capable of receiving terrestrial, cable and even WLAN See wireless LAN.

WLAN - wireless local area network
 transmissions cost effective for television set manufacturers.

The META multi-threaded core enables an efficient system solution covering all the embedded processing requirements in a digital TV application. This includes the audio processing via the high performance DSP capability of META. The core also enables the TV's general-purpose functions, such as, user interface, protocol stack and operating system.

About Imagination Technologies

Imagination Technologies Group plc - a leader in SoC IP - develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 (FTSE FTSE

A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times.

Notes:
The FTSE is similar to Standard & Poor's in the United States.
:IMG IMG International medical graduate, see there ). See: www.imgtec.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Jan 2, 2006
Words:769
Previous Article:2006 International CES Draws Hollywood Celebrities and Rock Royalty; Celebrity Guests Promote the Latest Products in Consumer Electronics.
Next Article:Imagination Technologies Shows Silicon-Based Mobile TV Receiver IP Platform at CES 2006; Wide Range of Multi-standard Mobile Video IP Also On Display.
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