Imagination Technologies Enables Mobile Content Creation Across Widest Range of Platforms; Launches PowerVR Insider SDK 1.9.BOSTON -- Imagination Technologies, the leader in mobile and embedded graphics technologies, is launching the latest version of its Software Development Kit for content developers at SIGGRAPH (Special Interest Group on Computer Graphics, www.siggraph.org) The arm of the ACM that specializes in computer graphics and interactive techniques. Providing publications, workshops and conferences, it has served technicians and researchers as well as the artist and business community 2006. The PowerVR Insider SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). is the most exhaustively proven and comprehensive toolkit for mobile and embedded content developers. The launch of the SDK is another milestone in Imagination's successful PowerVR Insider program that celebrates its first anniversary at SIGGRAPH with the launch of an extensive dedicated online resource for PowerVR developers. PowerVR Insiders don't just get access to the highest performance, most widely available gaming platform targeting the most content-capable new 3D handsets. They also get access to industry leading SDKs, Tools and dedicated Technical Support. Registered developers are entitled to receive technical assistance from the largest and most experienced support team in mobile 3D. The PowerVR Developer Relations Team has over 10 years experience supporting developers across the PC, Console, Arcade and Mobile markets at all stages of application development. The latest release of the PowerVR Insider SDK, version 1.9, is the biggest yet. It features over 30 variants supporting a wide range of platforms, from SoC applications processors such as TI's OMAP OMAP Office of Medical Assistance Programs (Oregon Department of Human Services) OMAP Open Multimedia Applications Platform (Texas Instruments semiconductor operating system) 2 and Freescale's iMX31 to consumer products using PowerVR-enabled SoCs such as the Sony Ericsson P990/M600/W950 mobile phones and Dell Axim X51v PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). . A wide range of API and OS are supported too, including Khronos' OpenGL ES and OpenVG APIs, as well as Microsoft Direct3D Mobile API, running on Symbian, Linux, and WinCE5. A Beta OpenGL ES 2.0 SDK is available now to lead PowerVR Insider members. Developers with shader based embedded projects should contact their Imagination Technologies representative to ensure they are connected directly to PowerVR Insider's shader experts. "Developing 'Bling My Ride' to run on TI's OMAP2420/2430 processors, we soon found that we could push the 'bling factor' that really counts -- 3D performance -- up to 10 due to the PowerVR graphics core," said Olivier Goguel of Bling Games. "The presence of geometry exporters for 3DStudio Max and an optimizing compiler for vertex shader code didn't hurt either." PowerVR Tools and Utilities include: PC Emulation for OpenGL ES and Direct3D Mobile; PVRTextureTool; PVRTC PVRTC Parole Violator Return to Custody (criminal justice) Library; PVRMAXExport; and VGPCompiler. The comprehensive PowerVR Insider SDK includes Tutorials, Source Code, Documentation, Extensions Specifications, Platform Abstraction Framework and a powerful and extensive Tools Library. Developers wishing to target any PowerVR enabled processors can write their 3D code using OpenGL ES on PCs, which will allow content to port directly onto their target platforms. With the advanced capabilities of PowerVR porting existing 3D content is low cost, due to the ability to reuse models and artwork, and low risk. These games are not just graphically rich, but also capable of high performance. "We value our relationships with leading 3D games developers and do all that we can to support developers in the creation of PowerVR-optimised titles for mobile, handheld, PC, and arcade platforms," said Peter McGuinness, the company's U.S. Director of Business Development. "PowerVR will continue to push the boundaries of features and performance so that games will always look better and play better on a PowerVR platform." For more information see: www.powervrinsider.com PowerVR Tools In Depth PowerVR Insider Developer Relations Team has developed a collection of utilities to help developers create exciting 3D content. These include a Texture Compression Tool, which enables texture data to be compressed down to 2 or 4 bits per pixel (hardware, graphics) bits per pixel - (bpp) The number of bits of information stored per pixel of an image or displayed by a graphics adapter. The more bits there are, the more colours can be represented, but the more memory is required to store or display the image. using the PowerVR Texture Compression (PVRTC) formats, an optimizing Vertex Shader Compiler for the PowerVR VGP VGP Virtual Geomagnetic Pole VGP Vintela Group Policy VGP Vertical Glide Path VGP V.G. Panneerdas & Co (India) VGP Video Graphic Printer , an optimized 3DSMax Geometry Exporter and PC Emulation for both OpenGL ES and Direct3D Mobile allowing content to be developed on PC Platforms. PC Emulation for OpenGL ES and Direct3D Mobile A set of Emulation libraries which allow OpenGL ES and Direct3D Mobile applications to run directly on any Desktop PC with an OpenGL and DirectX9 compliant graphics accelerator. OpenGL ES is supported for both Windows and Linux; Direct3D Mobile is supported under Windows. PVRTextureTool Tool to convert bitmap files (e.g. BMP (1) (BitMaP) Also known as a "bump" file, it is the native, bitmapped graphics format in Windows. A BMP can be saved in several color options: 1-, 4-, 8- and 24-bit color provide 2, 16, 256 and 16,000,000 colors respectively. BMP files use the .BMP or . , JPG See JPEG. jpg - JPEG , PNG (Portable Network Graphics) A bitmapped graphics file format endorsed by the World Wide Web Consortium. It is expected to eventually replace the GIF format, because there are lingering legal problems with GIFs. , TGA See TARGA. TGA - Targa Graphics Adaptor , etc.) to any texture type supported by PowerVR MBX hardware including PVRTC Compressed formats. Both a Windows and Linux version are supplied. PVRTC Library PVRTC Texture compression library -- provided for both Linux and Windows -- allows easy integration with custom artwork tool chains. PVRMAXExport Official PowerVR plug-in for 3D Studio MAX 6, 7 and 8 for Windows. Exports model data from 3D Studio in requested formats. Also supports special features such as tangent space generation and bone batching. VGPCompiler Command-line utility to compile VGP programs for use with the GL_IMG IMG International medical graduate, see there _Vertex_Program extension. Both a Windows and Linux version are supplied. About Imagination Technologies Imagination Technologies Group plc is a leader in SoC IP (Intellectual Property) and one of the world's top ten semiconductor IP companies (source: Gartner). Imagination Technologies develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide, including Centrality Communications, Sunplus, Frontier Silicon, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Samsung, Sharp, Philips, Intel, Freescale, Renesas, and Texas Instruments. Imagination Technologies' U.S. headquarters is located at 16870 West Bernardo Drive, Suite 407, San Diego, Calif. 92127; telephone 858-674-6644; fax 858-674-6645; email Peter.McGuinness@imgtec.com. World headquarters is in the United Kingdom, and the company is publicly traded on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (FTSE FTSE A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times. Notes: The FTSE is similar to Standard & Poor's in the United States. :IMG). Web address is www.imgtec.com. |
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