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Imaginary Forces Captures Slice of Car History With Its Presentation of '100 Years of Ford'.


Business Editors

HOLLYWOOD, Calif.--(BUSINESS WIRE)--Nov. 11, 2002

Imaginary Forces (IF), a multi-disciplinary design and entertainment firm based in Hollywood and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, is getting ready for the annual Detroit Auto Show An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year. , as it creates a 12-minute film exploring the legendary 100-year history of Ford. The film will be projected on two 10X100 feet screens that will greet attendees as they enter the show this January. Following its Detroit debut, this celebration of Ford will tour the country, visiting major cities.

Designed to play out like a visual symphony with six 'movements,' the film travels along a timeline, affording a look at the past, present and future of the Ford Motor Car division and illustrating how Ford has changed the American landscape and lifestyle.

New York-based Creative Director and Partner Mikon van Gastel is heading the IF team. The Dutch native recently spearheaded Imaginary Forces' collaboration with United Architects, one of six consortiums chosen to submit a design to redevelop the former World Trade Center site. "Our goal with the Ford film is to immerse and captivate the viewers, allowing them to momentarily step out of the hectic reality of the convention and feel mesmerized by the powerful story of this cultural icon A cultural icon is an object or person which is distinctive to, or particularly representative of, a specific culture. An example is the bowler hat which could be considered an English cultural icon. Others include tea, The Beatles and association football. ."

An innovative powerhouse in commercials, Imaginary Forces has worked with a lengthy list of advertising and corporate clients, creating spots for Ford, Cadillac, Mercedes, Honda, Pontiac, Chevrolet, and Oldsmobile. Additionally, over the last several years Imaginary Forces has emerged as a leader in architectural media and event design. Recent projects include the creation of stadium experiences for the Baltimore Ravens
    The Baltimore Ravens are a professional American football team based in Baltimore, Maryland. They compete in the Northern Division of the American Football Conference (AFC) in the National Football League (NFL).
     and the Portland Trailblazers and collaborations on IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Innovation Center environments and 24-hour content that spans a full city block in New York's Time Square.

    Founded in 1996 by Kyle Cooper Kyle Cooper is a designer of motion picture title sequences. His work includes the opening credit sequences of Se7en (1995), The Island of Dr. Moreau (1996), Flubber (1997), The Mummy (1999), Spider-Man (2002), Dawn of the Dead , Chip Houghton and Peter Frankfurt, Imaginary Forces' award-winning work spans a diverse arena of industries, including entertainment, advertising, architecture, sports and new media. Among its recent high-profile work are 10 commemorative stamps, celebrating "American Filmmaking," and the title sequences for the box-office phenomenon "Spider Man" and the new TV series "Boomtown boom·town  
    n.
    A town experiencing an economic or a population boom.
    ."
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    Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Publication:Business Wire
    Date:Nov 11, 2002
    Words:346
    Previous Article:Warner Bros. Pictures to Re-Release ``Singin' in the Rain'' to Commemorate Film's 50th Anniversary.
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