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Imagi Studios Announces First "Astro Boy" Licensing Deals.

Studio and "Astro Boy" Distributor, Summit Entertainment, Also Unveil Global Marketing Alliances

LOS ANGELES -- Imagi Studios announced today that it has signed worldwide licensing agreements with American Greetings, Penguin Group (USA) Inc., Jazwares Inc., D3Publisher and IDW Publishing for Astro Boy, its upcoming CG-animated film based on the adventures of the superhero icon. The studio's agreement with American Greetings also extends to future Imagi films. Astro Boy, slated for domestic release on October 23, 2009, is being distributed worldwide by Summit Entertainment except for Imagi's reserved territories of Japan, Hong Kong and China.

"The strategic partnerships with these product category leaders speak volumes about Astro Boy and its reach to fans of all ages around the world," said Erin Corbett, President, Imagi Studios U.S. "In addition, the ongoing relationship with American Greetings reflects a shared vision for the enduring appeal of our upcoming titles and the characters that bring them to life."

"The suite of promotions that has formed in support of the worldwide roll out of this wonderful family film is extraordinary," said Nancy Kirkpatrick, President of Worldwide Marketing for Summit Entertainment. "The blue-chip partners on board are a testament to a high level of early anticipation for this animated adventure."

American Greetings, one of the world's largest creators, manufacturers and distributors of social expression products, will create items such as greeting cards, stationery, gift wrap and party goods inspired by Imagi properties.

"Imagi's upcoming films include an array of beloved characters with terrific storylines, which lend themselves perfectly for consumers to celebrate through a number of product formats within the social expression category," said Michael Brown, VP of Licensing, American Greetings Corporation. "We are excited to be embarking on a long-term alliance with Imagi Studios."

The innovative children's toy and activity company Jazwares will be the master toy licensee for Astro Boy.

Penguin, one of the world's largest trade book publishers, will introduce a full range of Astro Boy publications.

In addition, IDW Publishing will support Astro Boy with comic book and graphic novel titles inspired by the film.

Imagi has also partnered with interactive entertainment software leader D3Publisher to publish and distribute Astro Boy game software.

"We're thrilled at the prospect of both building the Astro Boy brand and further developing our relationship with Imagi," said Bill Anker, VP of Business Development and Licensing, North America and Europe, D3P. "Our agreement is an excellent complement to our portfolio and the Astro Boy videogame will be a new way for fans, as well as gamers, to experience this renowned character."

Imagi Studios and Summit Entertainment, the distributor for Astro Boy, also concurrently announced global marketing partnerships with Striker Entertainment as the exclusive licensing agent for the Astro Boy movie while Rogers & Cowan will serve as the promotional agency.

Licensing veterans Russell Binder and Marc Mostman, working together under the Striker Entertainment banner, will deliver a full-fledged consumer products program on a worldwide basis to mass-market consumers with focus on the core six-to-14 demographic.

Striker Entertainment's Russell Binder said: "Imagi delivers exceptionally high-quality CG animation with a ton of entertainment value that should naturally translate to toys, videogames, publishing and other key categories. Imagi's production style, coupled with the global iconic character of Astro Boy, perpetrates a 'perfect storm' entertainment brand."

Rogers & Cowan, a leading entertainment public relations and marketing agency, will facilitate promotional partnerships for Astro Boy.

Tom Tardio, Rogers & Cowan CEO, said: "We are thrilled to be working with Imagi Studios on this high-profile project. The family-friendly appeal of the Astro Boy film positions the franchise as a perfect promotional partner for consumer brands seeking to reach kids of all ages and their parents."

Set in the future, Imagi Studios' Astro Boy is a classic superhero origin story about a young robot with incredible powers and his adventure-filled journey in search of his identity and destiny, taking him into a netherworld of robot gladiators before he returns to save Metro City.

David Bowers (Flushed Away) is directing Astro Boy and Maryann Garger is the producer. The all-star cast is headed by Academy Award[R]-winning actor Nicolas Cage, Kristen Bell, Nathan Lane, Bill Nighy, Eugene Levy and Donald Sutherland, with Freddie Highmore in the title role. Story is by David Bowers, and Timothy Harris (Kindergarten Cop, Trading Places) wrote the screenplay.

The iconic character Astro Boy has found global popularity since his creation in the early 1950s by Japan's Osamu Tezuka, known as the "god of manga" and "father of anime", and has been the hero of three acclaimed animated television series aired around the world.

ABOUT IMAGI STUDIOS

Imagi International Holdings Limited is a listed company [Stock Code 585] on the main board of the Hong Kong Stock Exchange. Imagi Studios' principal business is the development and production of CG-animated theatrical feature films. Imagi's first theatrical movie TMNT was released in March 2007, opening #1 in U.S. box office revenue, the first time in history that an Asian animated film achieved that honor. Imagi has development operations in Los Angeles, California, and CG production studios at its Chai Wan (Hong Kong) headquarters.

ABOUT SUMMIT ENTERTAINMENT, LLC

Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment also represents international sales for both its own slate and third-party product. Summit Entertainment plans to release 10 to 12 films annually.

ABOUT AMERICAN GREETINGS CORPORATION

For more than 100 years American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expressions products that assist consumers in enhancing their relationships. The company's major greeting card brands are American Greetings, Carlton Cards and Gibson, and other paper product offerings include, DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com, through AG Interactive, Inc., the company's online division. AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com, and a one-stop source for online graphics, animations, emoticons, text generators, and more at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets domestically and worldwide, including company owned American Greetings and Carlton Cards stores. For more information on the company, visit http://www.corporate.americangreetings.com.

ABOUT STRIKER ENTERTAINMENT, LLC

Striker Entertainment, LLC is a multi-faceted entertainment company that manages the extension of intellectual property rights across consumer products, publishing, film and television, interactive and new media on a global basis. Founded by Russell Binder, an entertainment licensing veteran of over 14 years, Striker specializes in the area of licensing and brand extension. Striker works with entertainment brands and companies such as Imagi Studios, Lionsgate Entertainment, Summit Entertainment, The Halcyon Company, the Estate of Philip K. Dick and Heavy Metal magazine. Striker also has a strategic relationship with Circle of Confusion, a premier Hollywood management/production company and co-represents a variety of creators and rights holders including IDW Publishing, Adam Kline and Haberlin Studios.

ABOUT ROGERS & COWAN

Rogers & Cowan is the world's leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and social media campaigns. Rogers & Cowan also creates integrated marketing solutions for consumer brands seeking to build a connection with consumers through entertainment and lifestyle influences. Rogers & Cowan is a unit of The Interpublic Group (NYSE: IPG), one of the world's largest advertising and marketing services organizations.
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