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Ignition.tv Breaks All-Time Industry Record for Action Sports Brand Partnerships; 90 Top Action Sport Brands Signed on to Ignition.tv, Making Them Global Leader in Action Sports Content for Mobile Phones.


LONG BEACH, Calif. -- Ignition (ignition.tv), the first ever Action Sports focused mobile content provider, announces the signing of its 90th Action Sports brand to its content offering. Part-owned and founded by legendary skateboarder Danny Way, Ignition focuses on the core Action Sports: Skateboarding, Surfing, BMX BMX
abbr.
bicycle motocross


BMX
Noun

1. bicycle motocross: stunt riding over an obstacle course on a bicycle

2.
, Motocross and Snowboarding. It positions itself as the most credible and competent source for mobile content (exclusive ringtones, voicetones, wallpapers and video) and mobile marketing services for the Action Sports industry.

Darryl Franklin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Ignition's parent company Associated Media Holdings Inc., states, "Action Sports has become a cornerstone of today's youth culture in America with more kids skateboarding than playing baseball. Ignition continues to be the conduit between action sports and the wireless industry as the world's largest provider of action sports mobile content. With the addition of our 90th brand from the core of the action sports community we are seeing continued growth in both the scope of our offering and target market recognition and acceptance."

Ignition employs the expertise of some of the most influential professional athletes from the Action Sports community including former top ranked professional surfer Trevor Christ, world record holder BMX rider Mike "Rooftop" Escamilla and 1993 Skateboarder of the Year and founder of icelounge.com, Salman Agah.

Ignition's CMO CMO

See: Collateralized mortgage obligation


CMO

See collateralized mortgage obligation (CMO).
, Ray Ibe, says, "This isn't a community you can buy your way into. Ignition speaks to this community because we're part of it ourselves and we're committed to the lifestyle."

Ignition launched in Las Vegas at CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 (April 2006) with Danny Way's world record "Bomb Drop" from the top of the Hard Rock Hotel and Casino's neon guitar.

Additionally, Ignition recently announced a partnership with Icelounge (www.icelounge.com), the leading online community in skateboarding, to integrate its community into the Ignition mobile content offering. Ignition's surf, motocross, bmx and snowboarding communities are set to launch in the coming weeks.

As well as still images, Ignition offers exclusive lifestyle video clips, ringtones and a range of text products to both its brands and consumers.

m-Qube, one of the biggest mobile content enablers, provides Ignition's technical backbone and gives them a full range of cutting edge mobile services and the level of foolproof service that all the carriers require in order to let a company sell to their customers.

Brands working with Ignition at the time of writing include:

DC Shoe Co, Vans, Etnies, Fox Racing, All Star Adventures, Dragon, Spy, Ogio, Nixon, Vestal vestal (vĕs`təl), in Roman religion, priestess of Vesta. The vestals were first two, then four, then six in number. While still little girls, they were chosen from prominent Roman families to serve for 30 (originally 5) years, during which , Obey, Smith Optics, Plan B Skateboards Plan B Skateboards is a skateboarding company based out of Vista, California. History
Plan B was formed in 1991 as a superteam, made up of an elite group of skateboard professionals at that time.
, Consolidated, Duffs, DVS DVS Det Vill Säga (Swedish)
DVS Descriptive Video Service
DVS Dynamic Voltage Scaling
DVS Driver and Vehicle Services (Minnesota)
DVS Digital Video System
DVS Digital Video Services
 Shoes, Lakai, Elwood, Flip, Giant, Bueno, Popwar, Accel, Thrasher, Slap, The Skateboard Mag, Scarecrow, Acme Skateboards, Standard, Listen!, MegaRamp, Independent Truck Company, Santa Cruz Skateboards Santa Cruz Skateboards (also known as SCS) is the name of a U.S. sports equipment and outfit company based in Santa Cruz, California. It was started in 1973. Santa Cruz is owned by Richard Novak, and is part of the NHS Inc family. , Strange Notes Video Magazine, Mob Grip, NHS NHS
abbr.
National Health Service


NHS (in Britain) National Health Service
, Creative Skateboards, Ricta Wheels, Bullet, Nor Cal Skateboards, Stereo Sound Agency Stereo Sound Agency is a professional skateboard company based out of Los Angeles, California.

Their main products are skateboard decks and wheels, and they have also teamed up with Kangol, etnies[1], and Academy Snowboards[2]
, Steve Steadham, Silver Trucks, UXA, Girl Skateboards, Chocolate Skateboards, Crailtap, Diamond Supply Company, Four Star Clothing, Royal Skateboard Truck Company, Satori sa·to·ri  
n. Buddhism
A spiritual awakening sought in Zen Buddhism, often coming suddenly.



[Japanese.]

Noun 1.
 Movement, Alien Workshop, Habitat, Ezekiel, Etnies Girl, Emerica. O'Neill, Lost, Sticky Bumps, Wax Research, Ford Surfboards, Xanadu Surfboards, Clark Custom Surfboards, Santa Cruz Surfboards, Astrodeck, Jim Phillips Surfboards, Mayhem Surfboards, Rainbow Surfboards, Tom Eberly Surfboards, Bahne Surfboards, Nectar Surfboards, Shadow Conspiracy, Animal Bikes, FBM, Props Visuals, Volume, S&M Bikes, Fit Bikes, Demolition Bikes, Matix, Santa Cruz Snowboards, Sessions, Endeavour Snowboards, Raiden, Section, Allyance, L1, 241, Bluebird, Thirty Two.....and more coming.

About Ignition

Ignition is the leading online social networking and mobile content brand developed by the Action Sports community for the Action Sports community. Ignition brings together athletes, participants, fans and leading brands in the action sports market (skateboarding, snowboarding, surfing, BMX and motocross) and provides highly-focused niche networking and content. Ignition's mobile commerce and technical enablement partner for North America is m-Qube. For more information, please visit www.ignition.tv. Ignition is a DBA of Associated Media Holdings Inc.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Aug 7, 2006
Words:630
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