If you can't beat 'em, join 'em.One is never completely satisfied with what he has, though he might appear to have everything. The same phenomenon happened to two of the most successful businesses in Mexico: Telefonos de Mexico (Telmex) and Microsoft. The companies decided to join forces under the name Prodigy An online information service that provides access to the Internet, e-mail and a variety of databases. Launched in 1988, Prodigy was the first consumer-oriented online service in the U.S. MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). to broaden their Internet services, capture more users, but above all, to propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin the online publicity that currently represents only 1 percent of total media advertising in Mexico. [ILLUSTRATION OMITTED] "With this alliance, the leading communications brand in the country joins with the most important technology company in the world," said Maria Teresa Arnal, general director the of website. She hopes that in the next four years, online publicity in Mexico will grow to 8 percent, and to achieve this goal the newly formed brand will create more strategic spaces to attract announcers. Other services that will be created with this alliance are applications for cellular phones, interconnectedness between the users of MSN Messenger Microsoft's instant messaging (IM) service, which provides text messaging and voice calling. Part of the MSN Network, MSN Messenger clients are available for non-XP versions of Windows, Mac, Pocket PC and MSN TV. For Windows XP, the IM client is Windows Messenger. and Yahoo, and communication between the users of videophones with high-speed Internet See broadband. connections. --A.I. |
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