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If it worked for Bud Light, why not for brothers? (News).


ELK GROVE Elk Grove can refer to:
  • Elk Grove, California
  • Elk Grove Village, Illinois
  • Elk Grove, Wisconsin
, Illinois--In an electronic age, you have to meet people where they're at," Alexian Brother Danny McCormick told the Chicago Tribune Chicago Tribune

Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper
 about the brothers' new national TV ad campaign airing on cable networks with the slogan A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Slogans vary from the written and the visual to the chanted and the vulgar.
 "Ordinary people, extraordinary lives."

The ads, created by Fusion Idea Lab--which also markets Bud Light beer--feature Alexian Brothers engaged in pastoral pastoral, literary work in which the shepherd's life is presented in a conventionalized manner. In this convention the purity and simplicity of shepherd life is contrasted with the corruption and artificiality of the court or the city.  duties as well as leisure activities like swimming, running, and gardening.

The director of the commercial just happens to have also directed a Madonna video. Strange bedfellows? A director of Fusion Idea Lab told the Tribune tribune, in ancient Rome, one of various officers. The history of the office of tribune is closely associated with the struggle of the plebs against the patrician class to achieve a more equitable position in the state. From c.508 B.C.  that the staff at Fusion realized the Alexians "were guys just like us."

The result is 75 calls expressing interest in the first few weeks--the number the Alexian Brothers usually get in three months. A toll-free number listed on the screen connects callers immediately to an Alexian brother, sometimes via cell phones the brothers now carry.
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Publication:U.S. Catholic
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 1, 2003
Words:150
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