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If You Have Debt....You Need Bankrate.com; Bankrate.com Launches the ``Be Debt Free in 2003'' Sweepstakes - Win Fifty Thousand Dollars and Be Debt Free.


Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 20, 2003

Bankrate.com (http://www.bankrate.com), the Internet's leading consumer finance marketplace and flagship site of Bankrate, Inc., (Nasdaq:RATE), launched the "Be Debt Free in 2003" sweepstakes today. Enter to win $50,000 to pay off your debts and be debt free for the New Year. Click here to enter: http://www.bankrate.com/sweeps.

"Just as the holiday bills are starting to trickle in," noted Elisabeth DeMarse, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Bankrate, Inc., "the new year's resolutions A New Year's Resolution is a commitment that an individual makes to a project or a habit, often a lifestyle change that is generally interpreted as advantageous. The name comes from the fact that these commitments normally go into effect on New Year's Day and remain until the set  to get your finances in shape are starting to teeter out. This timely promotion is offered when everyone is starting to feel the post-holiday debt blues. People are thinking about their debt and their finances and wondering what to do now. Bankrate.com is here to help. Our latest feature, Bankrate's Guide To Managing Your Credit, is the ideal tool to better assess your debt situation. Do you know how much is too much debt? Bankrate can help you navigate the ins and outs ins and outs  
pl.n.
1. The intricate details of a situation, decision, or process.

2. The windings of a road or path.
 of debt and credit management.

"Our goal is to help consumers learn more about their personal finances, including what to do about your debt. Our site is dedicated to helping consumers make educated personal finance decisions, and learning how to get out and stay out of debt is one of our concerns. Our award winning articles, research database, tips, suggestions and calculators are all created to help educate. We hope that this contest will not only help one fortunate reader out of debt, but it will also help millions of other readers get their finances in shape."

Beth Planakis, Director of Marketing for Bankrate, Inc., explains, "This sweepstakes was launched in conjunction with our Guide to Managing Credit www.bankrate.com/CreditGuide. At this time of year credit and debt management is a pressing concern for our readers. We know from past experience that our readers are very receptive to, and appreciative of sweepstakes offering to pay off the debt they've accumulated from the previous year and during the holidays."

"This promotion complements our latest feature on debt management," continues Planakis. "We offer a debt -o- meter quiz where you can privately evaluate if you have too much debt. There are articles, calculators and even some tips from 'famous debtors' on what to do now. While the topic of debt is never considered fun, this sweepstakes is an entertaining way to start talking about debt and helping people learn more. Anyone who happens to visit our site for the first time to enter the sweepstakes will find new and useful information to help with their finances. This is a wonderful way for us to keep our current visitors coming back and also to attract new users."

This sweepstakes is open to U.S. residents aged 18 years and older, and ends March 31, 2003. Maximum entry limit is one entry per household per day, but there is an opportunity to earn three additional entries by referring friends. To enter today, go to http://www.bankrate.com/sweeps

About Bankrate Inc.

Bankrate Inc. (Nasdaq:RATE) owns and operates Bankrate.com, the Internet's leading consumer banking marketplace. Bankrate.com averages 3.3 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  per month, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 comScore Media Metrix, which ranks Bankrate.com first in unique visitors in the "Financial information and advice" category. Bankrate.com reviews more than 4,800 financial institutions in 173 markets in 50 states. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes and small business finance. It is the leading aggregator of over 100 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees.

Bankrate.com provides financial applications and information to a network of more than 80 partners including MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory).  (Nasdaq:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
), Yahoo! (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), America Online See AOL.  (NYSE NYSE

See: New York Stock Exchange
:AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), and Smart Money. Bankrate.com's information is also distributed through more than 100 national and state publications.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 20, 2003
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