Idolized.Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm Ruder Finn Ruder Finn is an United States public relations firm founded in 1948 by David Finn and William Ruder. Ruder Finn is a privately held, family-owned company that employs more than 450 people. has won the contract to represent a new Web site devoted to "American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. ." The site, idolgohome.com, is largely a marketing tool to allow advertisers and sponsors to reach a portion of the show's 30 million viewers, most in the 18 to 34 age range. "Advertisers won't have to spend the hefty sums involved in television advertising and can reach the same young audience and demographic," said Dominic Morea, a Ruder Finn executive. Idol Go Home gets several thousand visitors a day, though it hasn't officially launched yet. The site will begin advertising early this month on other Internet sites, mostly using banner ads, Morea said. The official kickoff is set for Jan. 17, the date of the fifth season premiere In television, a season première refers to the first episode of a new television season for a series that has been renewed. In North America, a given show's season première often airs in September or October, after several months of reruns. . Free to registered users, Idol Go Home players score points based on the accuracy of their predictions, including who makes it to the top three and who gets sent home first. Staff reporter Anne Riley-Katz can be reached at (323) 549-5225, ext. 230, or at ariley-katz@labusinessjournal.com. |
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