Idol summer.

Producers of the L.A.-based TV show "American Idol" have found a new way to make money off the brand by targeting its younger fans. Idol Camp, a performing arts summer camp for children ages 12 to 15, will prepare future stars in a non-competitive environment.

The experience will include classes from celebrity guest performers, favorite former "American Idol" contestants and other industry professionals.

Daily instruction will run the gamut of "Idol" skills, from singing, dancing and acting to song composition and audition techniques. To alleviate stress, the wannabes can engage in traditional summer fun like swimming and field sports.

"The goal for our kids is to soar beyond their expectations; however, because Idol Camp is not a competition, every kid goes home a winner," said Keith Hindle, executive vice-president at FremantleMedia, the company behind "Idol."

The camp will take place in Northfield, Mass. According to FreeMantle, enrollment is limited.

But the camp "is not audition-based and does not guarantee entrance into the American Idol television series competition, nor will it provide inside information or any other advantage in the American Idol audition process."

Staff reporter Joel Russell can be reached at [e-mail], or at [phone], ext. 237.