Idiom Targets the Midmarket With Affordable, Scalable Globalization Solutions; WorldServer Software Now Packaged and Priced to Address Translation and Localization Needs for a Broad Range of Global Enterprises.

WALTHAM, Mass. -- Idiom(R) Technologies, Inc. (Idiom), the leading independent provider of scalable software solutions for accelerating and optimizing globalization initiatives, today announced new pricing and packaging options for its proven WorldServer(TM) globalization software. Idiom is also launching several fixed-price, pre-packaged QuickStart(TM) professional service offerings that help customers rapidly deploy Idiom WorldServer. With these offerings, Idiom is addressing the translation and localization needs of smaller global enterprises and departments within large international organizations.

There are significant unmet technology needs in the middle tier of the globalization market. Translation and localization of materials such as websites, marketing and sales materials, product packaging, software user interfaces and product documentation can present management challenges for global organizations large and small. Traditionally focused on large global enterprises, Idiom is raising the competitive bar by offering the full functionality of its proven WorldServer software in several new packages that scale with customers' needs.

"Idiom is expanding and simplifying its position in the market and delivering affordable, scalable globalization solutions to all the organizations that need them," said Mike Iacobucci, president and CEO, Idiom Technologies. "Idiom feels strongly that key decision-makers within smaller global enterprises and departments within large international organizations understand that globalization is a business imperative, but they often lack access to the tools needed to execute on their global business objectives. Today, successful globalization initiatives driven by WorldServer are the answer."

Globalization Drivers and New WorldServer Pricing and Packaging

Smaller organizations have traditionally relied on manual approaches, or in some cases "home grown" solutions, because they were unable to justify the cost of an enterprise software solution. Several new business requirements are driving these organizations to adopt more effective globalization strategies, such as the need to:

--Add efficiency to existing translation processes

--Expand into new markets

--Upgrade to new technologies that allow them to do more with less

--Capitalize on cost savings associated with centralizing and automating translation processes

--Maximize reuse of previously translated materials

New pricing and packaging are aimed at simplifying the WorldServer product line. Instead of several application-specific versions, Idiom will now market and sell one WorldServer-branded solution with the same features and functionality across the board. Pricing starts at $75,000 and is based simply on the number of users and server configuration requirements.

Accelerating Globalization with QuickStart

QuickStart is the company's newest professional services offering aimed at helping organizations, particularly those in the midmarket, simplify planning, maximize productivity and reduce costs associated with implementing a WorldServer globalization solution. QuickStart helps organizations rapidly deploy WorldServer in their environment by addressing:

--Requirements analysis and planning

--Solution design

--Implementation and testing

--Deployment and transition

For more details on WorldServer and QuickStart or to speak with an Idiom salesperson, contact [e-mail] or call [phone].

New Idiom Leadership

Idiom President and CEO Mike Iacobucci recently joined Idiom and has been instrumental in leading several new business initiatives for the company, including its refined positioning and launch into the midmarket. Iacobucci brings more than 25 years experience positioning companies for rapid growth in emerging enterprise software and electronic publishing markets. He has a proven track record helping companies turn market trends and evolving customer needs into competitive differentiators and market leadership.

Most recently, Iacobucci was an executive in residence at Sigma Partners. Previously, he was a founder of Books24x7, a leading provider of web-based digital, technical and business reference content, which was acquired by SkillSoft. With Books24x7 for more than seven years, Iacobucci helped develop industry-leading electronic publishing technology while putting in place aggressive sales and OEM partner strategies to take advantage of emerging market opportunities.

About Idiom Technologies, Inc.

Idiom(R) Technologies optimizes the globalization supply chain by aligning global enterprises, language services providers and translators. Proven WorldServer(TM) software solutions enable global organizations to expand market reach and accelerate multilingual communication by automating translation and localization processes.

Idiom works with global organizations including Adobe, Autodesk, Continental Airlines, eBay, Mattel and Travelocity to cost-effectively translate global websites and applications, streamline software localization and delivery, and speed time-to-market for international product documentation. Idiom also partners with consulting firms, systems integrators and technology vendors to help customers achieve high-quality results and maximize existing enterprise infrastructure.

Idiom is headquartered in Waltham, Massachusetts, with offices throughout North America and in Europe. To learn more please visit http://www.idiominc.com or call [phone].

Idiom and WorldServer are trademarks, or registered trademarks of Idiom Technologies, Inc. All other brand names, product names, or trademarks belong to their respective holders.