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Idiom, Inc. Appoints Industry Visionary Donald A. DePalma as Vice President of Corporate Strategy; Former Forrester Analyst to Evangelize Web Globalization Market.


CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 2, 1999--

Idiom, Inc., the premier provider of Web globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 solutions, today announced the appointment of Donald A. DePalma to the position of vice president of corporate strategy. In his new role, DePalma will drive Idiom's corporate strategy and serve as an industry spokesperson on the importance of Web globalization solutions for companies establishing a global e-business presence.

A widely recognized and respected expert on Web globalization, DePalma brings knowledge and insight into the business and technology issues that drive global e-business and supports Idiom's leadership position within the market. He brings nearly 20 years of experience in the software, research and consulting industries. Before joining Idiom, DePalma was founder and president of Common Sense Advisory, a consultancy that assisted both established and start-up firms in developing their e-commerce strategies. For more than six years, he was a principal analyst at Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 in Cambridge, Mass. During that time, DePalma delivered trend-setting reports on globalization, Web content management, digital marketing, data warehousing See data warehouse.

data warehousing - data warehouse
 and application development. Prior to joining Forrester, DePalma was a co-founder of Interbase Software Corporation, developer of the era's most technologically advanced relational database relational database

Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple.
 server. Before joining the business world, DePalma was a member of academe as a linguist specializing in generative grammar generative grammar

Finite set of formal rules that will produce all the grammatical sentences of a language. The idea of a generative grammar was first definitively articulated by Noam Chomsky in Syntactic Structures (1957).
, computational linguistics computational linguistics (CL)

Use of digital computers in linguistics research. The simplest examples are the use of computers to scan text and produce such aids as word lists, frequency counts, and concordances.
, and the historical phonology phonology, study of the sound systems of languages. It is distinguished from phonetics, which is the study of the production, perception, and physical properties of speech sounds; phonology attempts to account for how they are combined, organized, and convey meaning  of Slavic languages Slavic languages, also called Slavonic languages, a subfamily of the Indo-European family of languages. Because the Slavic group of languages seems to be closer to the Baltic group than to any other, some scholars combine the two in a Balto-Slavic subfamily of the . He holds graduate degrees from Brown University and the State University of New York (body) State University of New York - (SUNY) The public university system of New York State, USA, with campuses throughout the state.  at Albany (SUNYA SUNYA State University of New York at Albany ).

"Over the last year, Don and I have been working together to develop Idiom's strategy to capture the enormous opportunity that exists in the Web globalization market," said Eric Silberstein, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Idiom. "During that time we have developed a tremendous amount of respect for one another and a shared belief that Web globalization is the next wave of e-business. That is why, even at the early stages of our growth, I felt is was important to bring Don on board to educate and evangelize e·van·gel·ize  
v. e·van·gel·ized, e·van·gel·iz·ing, e·van·gel·iz·es

v.tr.
1. To preach the gospel to.

2. To convert to Christianity.

v.intr.
To preach the gospel.
 the business needs driving Web globalization."

"As an analyst and consultant in the Web globalization market, I've had the opportunity to see a variety of approaches to addressing the challenges of this complex market," said DePalma. "Idiom has clearly articulated a vision, delivered a robust technology solution and is poised to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the tremendous growth within the global e-business market. I joined the Idiom team because they understand the full complexity of building and maintaining a global Web presence and have developed the strategy, technology and services to help organizations build successful global e-businesses."

The appointment of DePalma provides Idiom with the industry expertise it needs to continue its momentum as the premier provider of Web globalization solutions. Idiom's WorldServer manages the complexities of dealing with many countries, languages, currencies, commercial practices and cultural nuances, and provides a global framework for collaboration among managers, editors and translators. Currently deployed by companies such as Lycos and Chipshot.com, WorldServer integrates with existing site architectures and provides a platform for effective, ongoing globalization. Idiom's professional services build on top of the WorldServer platform to support the successful implementation of global Web sites.

About Idiom, Inc.

Idiom is the world's premier provider of Web globalization solutions for conducting global e-business. Idiom's approach encompasses strategy, technology and services that enable organizations to deploy a multilingual and multicultural Web presence, thereby increasing revenue, improving customer loyalty and reinforcing brand. Idiom's flagship WorldServer(TM) product allows organizations to maintain a Web architecture that functions on a global scale, providing distributed control and collaboration among managers and contributors worldwide.

Headquartered in Cambridge, Mass., Idiom was founded in January 1998 by a team of Harvard alumni led by Eric Silberstein. Today, Idiom's experienced management brings extensive globalization, Internet and operational expertise, positioning the company at the forefront of the exploding Web Globalization category. Idiom is funded by Greylock, North Bridge Venture Partners, and Sigma Partners. For information, call (617) 354-1822, visit <http://www.idiominc.com> or email info@idiomtech.com.

Idiom and WorldServer are trademarks of Idiom, Inc. Other products and/or service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations.

EDITOR'S NOTE: All news releases and related information regarding Idiom can be located on the Internet at http://www.idiominc.com or http://www.loispaul.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 2, 1999
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