IdentityNow to Create Industry-Leading Distributor of Corporate Promotional Products with Merger of Its American Identity Division and Boise Marketing Services, Inc.Business Editors KANSAS CITY Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.--(BUSINESS WIRE)--Oct. 17, 2000 Transaction Will Combine BMSI BMSI Business Modernization and Systems Integration (DoD) with American Identity to Establish IdentityNow as Market Leader in Creating and Managing Programs for Fortune 1000 Companies IdentityNow, the leader in the $15 billion corporate promotional products industry, today announced an agreement to merge its largest division, American Identity, with Boise Marketing Services, Inc. (BMSI), one of the country's largest providers of promotional merchandise solutions and a majority owned subsidiary of Boise Cascade Boise Cascade Holdings, LLC, which uses the trade name Boise, is an American pulp and paper company, ranked as the thirteenth largest forest products company in the world. Office Products (BCOP BCOP Oncology A chemotherapy regimen: BCNU, cyclophosphamide, Oncovin-vincristine, prednisone ). The combination of these two industry leaders - which will continue to be known as American Identity - will unite the most accomplished corporate identity merchandise management companies in the industry, together serving more than 350 corporations in the Fortune 1000. The merger will create the largest privately held promotional products distributor in America, based on The Counselor magazine's recent rankings of American Identity as the 4th largest promotional products distributor and BMSI as the 9th largest overall. The transaction will establish a $300 million distributor whose combined purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. will translate into unprecedented customer product and service advantages. "The integration of American Identity and Boise Marketing Services, both Top 10 companies within the promotional products industry, will create significant synergies that will benefit our current and prospective customers and position IdentityNow for aggressive long-term growth," said Donald B. Berryman, chief executive officer, IdentityNow. "In addition to vastly broadening our product range and increasing our purchasing power, the consolidation will benefit our customers and suppliers through enhanced technology and e-Commerce capability, greater operational efficiency, an expanded sales force and increased regional distribution. We are extremely happy to have BMSI join our American Identity team. The fit of the companies' cultures, operations and unmatched client base make this an exceptional combined organization." BCOP will maintain an equity position in IdentityNow, American Identity's parent company, with seats on its Board of Directors. "We feel the combination of our operations will create a much stronger opportunity for satisfying the promotional products needs of our combined customer base," said Chris Milliken, chief executive officer of BCOP. The merger will also bring together two industry giants on the leading edge of interactive e-commerce technology, currently supporting more than 75 e-Store programs for clients with over 70 more e-Stores under development. The combined technological platform will enable American Identity to more effectively provide large-scale corporate identified merchandise programs for external sales promotion and brand building as well as for employee reward and recognition. "Weighing our combined global network of top suppliers, the consolidation of two best in class sales and account service teams, our highly advanced integrated infrastructure and more than a century of cumulative marketing expertise and creativity, we're confident no other player in the industry can match our offering," concluded Berryman. About IdentityNow/American Identity Headquartered in Kansas City, Missouri Kansas City is the largest city in the state of Missouri. It encompasses parts of Jackson, Clay, Cass, and Platte counties and is the anchor city of the Kansas City Metropolitan Area, the second largest in Missouri, which includes counties in both Missouri and Kansas. , IdentityNow employs more than 650 people, and is the country's leading outsourced provider of programs for corporate branded merchandise, promotional products and related items for Fortune 1000 companies. Its client roster includes such blue chip companies as AT&T, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , General Motors, Georgia-Pacific, Goodyear, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Maytag, Marriott, Gateway, Sprint, Texaco, United Technologies and Xerox. The firm works with customers across almost every industry sector, including automotive, biotechnology, construction, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , healthcare, hospitality, media, pharmaceutical, technology and telecommunications. It serves these customers via industry-leading online and offline platforms. For more information, visit www.AmericanIdentity.com and www.IdentityNow.com. IdentityNow is owned by Jupiter Partners LP, a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based private equity firm specializing in management buyouts and growth equity investments. Jupiter has several portfolio companies engaged in information technology and business services. Currently, Jupiter Partners has nearly $600 million of capital under management. About Boise Marketing Services, Inc. Boise Marketing Services is headquartered in Maumee, OH, and employs approximately 350 associates throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . BMSI specializes in the development, implementation and management of promotional products solutions, including corporate merchandise programs, custom order support, electronic commerce applications and company stores. Its diverse client base includes ALLTEL, Chase, Boeing, Lucent Technologies, Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. , General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , Ryder, and Williams. BMSI has sales representatives in 23 major markets across the country, with two strategically located distribution centers in Portland, OR and Maumee, OH. They can be found on online at www.boisemarketing.com. |
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