Identify the Major Factors Driving Profitability in the Debit Cards Market.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c40150) has announced the addition of Debit Cards: The Profitability Challenge to their offering.

This brand new research report provides a focused overview of the major factors impacting debit card programmes and profitability in several key markets worldwide.

Offering essential analysis for all executives in the global cards industry, the report helps you:

--Maximise debit card profitability, avoid risks, and understand costs.

--Understand the wants and needs of debit card customers, and find out how different demographic segments respond to debit card programs

--Discover how debit cards can influence the overall customer-bank relationship.

--Identify and overcome the key challenges involved within debit card programs.

--Implement debit card marketing programs and assess if existing programs can inspire fresh ideas for marketing your business.

Gain a better understanding of how the key elements of the debit cards business function and improve your position to design or re-engineer a successful debit cards programme.

Debit Cards: The Profitability Challenge gives you a comprehensive overview of several key topics critical to the success of your debit cards business.

It updates you on several crucial topics including: debit cards and the overall customer-bank relationship, debit card profitability, overcoming key challenges associated with debit cards, and adapting to the changing technological landscape and its impact in the marketplace.

You will:

--Develop a thorough and comparative understanding of how several key debit card markets operate.

--Discover what customers want and expect from debit cards.

--Understand the drivers of profitability behind debit cards to implement a more successful programme.

--Embrace the opportunities offered by technological development in debit cards, including greater options for card design and security measures.

--Appreciate and plan for the various risks associated with debit cards including fraud, diminished credit card revenue and insecurity of online transactions.

Key Issues

Exclusive survey data

The report also presents a survey of several important debit card markets including various European markets, USA, Australia, Japan, and China. In addition, you'll benefit from the practical experience of best practice companies at the forefront of the industry - through a variety of case studies and illustrative examples of the sector's most innovative and successful debit card programmes from around the globe.

Unique and authoritative research

For the first time you are presented with a comprehensive analysis of the diverse drivers for profitability in the debit cards market, such as interchange revenue, fee income, and a variety of indirect benefits from reduced cash and cheque usage - data you can directly apply to run a more profitable programme. Additional research comes from some of the industry's most authoritative organisations - including MasterCard, Tower Group, VISA and China Union Pay - combining to provide you with the most accurate view of the growing debit cards market to date.

Make marketing work

The report advises on how to make the most of your marketing strategy - to increase the value and appeal of your proposition to the marketplace whilst maintaining control of marketing costs. What's more it clearly illustrates how debit cards can be used as successful vehicles for cross-selling and customer acquisition and explores why debit cards loyalty programmes have so far failed to flourish.

Topics Covered:

Chapter 1 introduces debit cards and describes the different payment service organisations and payment structures that are prominent in the global debit cards market. It also describes how the role for debit cards is changing worldwide, focusing on key growth areas such as e-commerce, cross-border payments, and social benefit cards.

Chapter 2 describes debit card customers, their wants, needs, and expectations. It covers topics including customer demographics, behavioral patterns, and customer concerns regarding debit cards, drawing on research from several key debit card markets.

Chapter 3 covers debit cards and the overall customer/bank relationship, focusing on how debit cards can be used successfully by issuers to deepen relationships with customers and educate customers about debit cards.

Chapter 4 is devoted to various topics relating to debit card marketing. Mini case-studies are presented on eight successful debit card loyalty programs. Product pricing and positioning, as well as product design are also explained in detail.

Chapter 5 covers debit card profitability. The most important drivers of debit card profitability and sources of revenue are discussed. Debit card costs are dissected. Strategic concepts in debit card profitability are explored, and a debit card profitability model is presented that shows quantitatively how debit cards can be used to generate profits.

Chapter 6 explores developments in debit card technology, covering contactless payment cards and security advances and threats.

Chapter 7 covers several key challenges and potential pitfalls associated with debit cards. Topics covered include profitability, friction between debit and credit card programmes, linking customer acquisition and behavior goals, fraud, and the challenge of the growing online payments environment.

Chapter 8 provides the reader with several case studies showing the variety of different debit card programmes worldwide. Organisations covered are Carte Bleue in France, The Delta Community Credit Union in the USA, Malayan Bank Berhad (Maybank) in Malaysia, Sovereign Bank in the USA, Standard Bank of South Africa, as well as the Visa and MasterCard debit card programs.

Chapter 9 describes the debit card market in several key regions of the world, including several European countries, the USA, Canada, China, Australia, and Japan.

For more information visit http://www.researchandmarkets.com/reports/c40150