Identify the Leading Companies and Brands in the Health and Wellness Beverage Market in Hong Kong.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c36672) has announced the addition of Health and Wellness Beverages in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. to their offering. Our Health and Wellness Beverages in Hong Kong report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different beverage sectors. It provides the latest retail sales data (2002-2004), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, legislative context or lifestyle influences. Forecasts to 2009 illustrate how the market is set to change. Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products Why buy this report? --Get a detailed picture of the health and wellness beverages industry --Pinpoint trends and identify factors driving change --Understand the competitive environment, the market's major players and leading brands --Use five-year forecasts to assess how the market is predicted to develop With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. to help drive informed strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . Topics Covered 1. INTRODUCTION 2. OPERATING ENVIRONMENT In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. --2.1 Legislation --2.2 Lifestyles --2.3 Obesity Rates --2.4 Beverages Consumption Habits --2.5 Retailer Activity/Private Label --2.6 Fortification fortification, system of defense structures for protection from enemy attacks. Fortification developed along two general lines: permanent sites built in peacetime, and emplacements and obstacles hastily constructed in the field in time of war. as Standard --2.7 Herbal Medicinal Teas 4. CARBONATES --4.1 Headlines --4.2 Carbonates by Health and Wellness Category --4.3 Company and Brand Analysis --4.4 Pricing Strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. 5. FRUIT/VEGETABLE JUICE --5.1 Headlines --5.2 Fruit/vegetable Juice by Health and Wellness Category --5.3 Company and Brand Analysis 6. SPORTS DRINKS, ENERGY DRINKS AND ELIXIRS --6.1 Headlines --6.2 Sector Performance --6.3 Company and Brand Analysis --6.4 Pricing Strategies 7. BOTTLED WATER --7.1 Headlines --7.2 Bottled Water by Health and Wellness Category --7.3 Company and Brand Analysis --7.4 Pricing Strategies 8. SOFT DRINKS SECTOR SUMMARIES --8.1 Health and Wellness Concentrates --8.2 Health and Wellness RTD RTD returned to duty (US DoD) RTD Rated RTD Ready to Drink RTD Richmond Times-Dispatch RTD Regional Transportation District RTD Research, Technological Development RTD Research and Technology Development RTD Real-Time Data Tea/RTD Coffee --8.3 Asian Speciality Drinks 9. HOT DRINKS: KEY TRENDS AND DEVELOPMENTS 10. COFFEE --10.1 Headlines --10.2 Coffee by Health and Wellness Category --10.3 Company and Brand Analysis --10.4 Pricing Strategies 11. TEA --11.1 Headlines --11.2 Tea by Health and Wellness Category --11.3 Company and Brand Analysis 12. OTHER HOT DRINKS --12.1 Headlines --12.2 Other Hot Drinks by Health and Wellness Category --12.3 Company and Brand Analysis Summary Regulation on GMOs At present, there is no labelling requirement for Genetically Modified Organisms ge·net·i·cal·ly modified organism n. Abbr. GMO An organism whose genetic characteristics have been altered by the insertion of a modified gene or a gene from another organism using the techniques of genetic engineering. (GMOs) in food (including beverages). The Hong Kong Food and Environmental Hygiene Department Food and Environmental Hygiene Department (Traditional Chinese: 食物環境衞生署), or FEHD (FEHD FEHD Food and Environmental Hygiene Department (Hong Kong, China) ), the government body responsible for implementing territory-wide food safety control policies and enforcing food related legislation, has been considering adopting voluntary labelling and pre-market safety assessment for GM foods since 2000 but has set no timetable for implementation. Companies Mentioned Include: - Swire Coca-Cola HK Ltd - AS Watson (Group) HK Ltd - Tropicana Beverages Greater China Ltd - Danone, Groupe - Nestle HK Ltd - Birmingham Food Products Ltd - Luk Yu Teahouse - Novartis Pharmaceuticals (HK) Ltd - Red Bull GmbH Red Bull GmbH is the maker of Red Bull, an energy drink that originated in Thailand and, in a version adapted to Austrian tastes, is now popular throughout the world. Almost 1 billion of the slim 250 ml cans were sold in 2000 in over 100 countries, 260 million of them in the - Otsuka Pharmaceutical Co Ltd - Taisho Pharmaceutical Co Ltd - GlaxoSmithKline HK Ltd For more information visit http://www.researchandmarkets.com/reports/c36672 |
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