Identify the Key Factors Determining Success or Failure for Mass Affluent Services.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c37771) has announced the addition of Building a Successful Mass Affluent Strategy 2006 to their offering.

This report provides a detailed exploration of the current state of mass affluent offerings and premier banking services around the world, and constructs a prototype mass affluent offering based upon the analysis of case studies, which draws out the critical factors involved in creating a successful proposition.

Scope of this title:

--Assesses the mass affluent service provided by 8 leading banking networks worldwide

--Includes insight from those within the industry regarding the development of mass affluent services

Highlights of this title:

Global banks tend to pick and choose the markets in which their mass affluent service is launched, depending on the profile of that country. For example, despite having a presence across a number of markets, ABN Amro has chosen only to offer Van Gogh Preferred Banking in selected markets.

The non-banking side of many mass affluent offerings provides lifestyle benefits that are completely separate from the banking side of the offering. However, the more advanced mass affluent offerings are those that incorporate banking issues into the non-banking side, providing a rounded service.

Clients should be able to rely on their Ultimate Offering relationship manager to fulfill two main ongoing functions: to continuously monitor the state of their finances, reporting regularly to the client, and to take a proactive role in improving their clients financial health.

Reasons to order your copy:

--Gain insight into the successful mass affluent services offered by global competitors

--Understand the variation in market standards for mass affluent services worldwide

--Discover the key factors determining the success or failure of mass affluent offerings in a variety of markets

Topics Covered

Chapter 1

Introduction

Overview

The basic measures of success

Chapter 2

Critical factors

Introduction

There are 11 critical factors for successful mass affluent banking offerings in Europe

An offering can be improved through its marketing and added value areas

Chapter 3

Case studies

Introduction

ABN Amro Van Gogh Preferred Banking

Introduction

ABN Amro's Van Gogh Preferred Banking competes closely with local banks in the Asian mass affluent market

Bank of America Premier Banking and Investments

Introduction

Premier Banking and Investments offers a service in which specialist attention is given to investment performance

Barclays Premier

Introduction

Barclays Premier focuses on the Premier Manager as a single gateway to a range of practical solutions

Citigroup CitiGold

Introduction

CitiGold attempts to meet local client needs

DBS Treasures Priority Banking

Introduction

DBS Treasures offers a rounded service focusing on the intangible aspects of premier banking

HSBC Premier

Introduction

HSBC targets a wide range of clients

Standard Chartered Priority Banking

Introduction

Maximising value to entrepreneurs complements the network offering

Non-banking benefits are designed to reflect local needs

United Overseas Bank Privilege Banking

Introduction

UOB Privilege Banking sells itself on its international scope and its appearance of exclusivity

Chapter 4

The ultimate mass affluent offering

Introduction

The Ultimate Offering is named and marketed innovatively and clearly at its target client base

The Ultimate Offering has a relationship model based on the gateway principle

The product range draws upon expertise from across the rest of the bank, developing external links where internal expertise does not exist

The role of the Relationship Manager is continuous monitoring and reporting as well as taking a proactive approach to their clients' wealth

The client is empowered to take part in managing their finances

The Ultimate Offering ensures continuous access for clients

The Ultimate Offering includes a range of non-banking benefits that match the clients' needs and lifestyle accessed through a linked credit card

The Ultimate Offering product range encompasses a preferential banking, borrowing and investments offering with a clear product lead

The Ultimate Offering exploits the full reach of the entire network

Chapter 5

Appendix

Further Reading

Global Wealth Management SPP 

Asia Pacific Wealth Management SPP

Savings and Investments SPP

SPP writing team

For more information visit http://www.researchandmarkets.com/reports/c37771

Source: Datamonitor