Iconix Inc. Mountain View, Calif., is a new company that plans to deliver the industry's first open-standards, icon-based solution to thwart consumer identity theft through e-mail, such as rampant phishing attacks.

Iconix Inc., Mountain View, Calif., is a new company that plans to deliver the industry's first open-standards, icon-based solution to thwart consumer identity theft through e-mail, such as rampant phishing attacks. Iconix will launch a solution aimed at tackling the daunting issue of easily identifying legitimate e-mail senders, www.iconix.com