Icon Medialab appoints Else-Marie Ostling Global Chief Technology Officer.

Business & High Tech Editors

BRUSSELS, Belgium--(BUSINESS WIRE)--Oct. 23, 2000

Leads new technology team focused on client results and

developing the next generation of e-commerce applications

Icon Medialab International, the world's leading e-business and Internet professional services firm, today announced the appointment of Else-Marie Ostling as global Chief Technology Officer, reflecting Ostling's strong leadership as CTO of Icon Medialab's New York office, where she was instrumental in developing successful e-strategy solutions for clients and building the company's next generation of e-commerce applications. Additionally, Ostling more than tripled the size of the New York technology group in less than half a year.

As CTO, Ostling, 42, will be responsible for defining Icon Medialab's technology strategy worldwide. In that role, she will direct the company's investments in technology hiring, training and internal "expert status" certification; identify strategic opportunities in the marketplace and establish partnership programs; and develop advanced service offerings and solutions. At the same time, Ostling will remain involved in key client assignments while participating as a member of Icon Medialab's global management team. She will continue to work from the New York office.

Ulf Dahlsten, President and Chief Executive Officer of Icon Medialab International, said, "Else-Marie is one of the most respected technologists in our industry. Her ability to assemble and inspire a staff of technology professionals is unquestioned. Her experience in developing large-scale distributed business systems, using the most advanced development processes, will bring Icon Medialab major competitive advantages in working with the next generation of e-commerce applications."

Ostling said, "This is an exciting time to be at Icon Medialab. We are on track to build out a quality technology capability within each of our 34 offices globally. We are creating a firmwide technology process that is tightly integrated with the strategy and creative tracks. We have a technology strategy that is apparent to both clients and potential employees. And technology has a prime seat on the global management team."

Ostling came to Icon Medialab from BIRKA Group, Incorporated, where, as President and CTO, she provided mentoring and knowledge transfer of UML, object modeling, architecture and application development. Prior to starting BIRKA Group, Ostling was the Vice President of Customer Services at Riverton Software Corporation (now known as Riverton Corporation).

Ostling has deep experience in the development and implementation of Unified Modeling Language (UML), Rational Unified Process (RUP) and its predecessor, Objectory. She also has worked closely with Ivar Jacobson, Icon Medialab's Chief Architect and Vice President, e-business Solutions at Rational. She has developed and implemented numerous classes and knowledge transfer programs--enabling customers to successfully make the transition to object technology--with clients such as Ericsson Telecommunications, Chase, Boeing and NBC.

Additionally, Ostling has written a number of papers and articles and is a frequent lecturer on the subject of component-based architecture, processes and object technology in North America, Europe and Asia.

About Icon Medialab

Icon Medialab (www.iconmedialab.com) is the world leader in providing integrated e-business and professional services to companies doing business globally. Recognized by the World Economic Forum as one of the world's pioneering new technology companies, Icon Medialab helps clients attain competitive advantage and generate long term value by utilizing the power of emerging technologies to build stronger, more profitable relationships with customers, business partners, employees, suppliers and shareholders. Icon Medialab delivers on the promise of the New Economy with more than 2,000 employees deployed in 19 countries throughout Europe, Asia, Australia and North America. As a recognized leader in HCI and wireless applications, the company has developed and executed award-winning programs for such clients as Fujitsu, L'Oreal, Motorola, Nestle, Opel, Siemens, Sony, Tetra Pak, Telia, The Metropolitan Museum of Art and Volkswagen. Founded in Sweden in 1996, Icon Medialab's stock is traded on the Stockholm Stock Exchange (ICON).