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Iacocca Invests In CIMA Systems; The Former Chrysler Chairman Becomes Investor, Member of CIMA Advisory Board.


PLEASANTON, Calif. -- CIMA Systems, a Customer Interactive Management Application (CIMA) that serves as an automated business development center (BDC (Backup Domain Controller) In a Windows NT server, a copy of the Primary Domain Controller (PDC). The BDC is periodically synchronized with the PDC. See PDC.

BDC - Backup Domain Controller
) for dealerships, announced today that Lee Iacocca Lido Anthony "Lee" Iacocca (born October 15, 1924) is an American industrialist most commonly known for his revival of the Chrysler brand in the 1980s when he was the CEO. Among the most widely recognized businessmen in the world, he was a passionate advocate of U.S. , former Chrysler Chairman, has personally invested in the company as well as become a member of the Advisory Board.

Iacocca became interested in CIMA after seeing a demonstration of the product and realized the tremendous benefits and potential the system would bring to the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . CIMA products enable dealers to cost-effectively strengthen the customer experience with auto dealerships by automatically connecting current generation communications tools with the auto dealership's internal business systems. The result is individual, interactive customer communications at the customer's convenience.

"CIMA Systems has created a simple-to-use, automated tool that will enhance the way dealerships communicate with their customers," said Iacocca. "I was so impressed by this technology that I wanted to get involved as much as possible, including investing in the products and technology."

Iacocca is credited with revitalizing re·vi·tal·ize  
tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es
To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy.
 the Chrysler Corporation and releasing the minivan, for which Chrysler remains the leader in sales. Since leaving Chrysler in 1992, Iacocca has been active in philanthropic phil·an·throp·ic   also phil·an·throp·i·cal
adj.
1. Of, relating to, or marked by philanthropy; humanitarian.

2. Organized to provide humanitarian or charitable assistance:
 endeavors. As an investor and member of the CIMA Advisory Board, Iacocca will play a key role in providing guidance for future CIMA product offerings.

"We are honored to have Mr. Iacocca's involvement in CIMA. Our dealers are experiencing tremendous results from CIMA and we believe that Mr. Iacocca's involvement in our organization will truly help us to improve our products even further," said CIMA Systems CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Gary Nixon Gary Nixon (Born on January 25, 1941, in Anadarko, Oklahoma) is an American motorcycle racer who most notably won the AMA Grand National Championship in 1967 and 1968. He is also a former winner of the Daytona 200 motorcycle race, claiming a victory in the 1967 event. .

For more information on CIMA Systems, visit www.cimasystems.net.

About CIMA Systems:

CIMA Systems was founded in 2001 with the goal of creating an automated customer interaction tool for the automotive Industry. After years worth of development time, CIMA Systems, a Customer Interactive Management Application (CIMA), was born. Developed exclusively for the automotive Industry, CIMA helps dealers communicate with their customers in the way the customer wants to be contacted, via telephone, mail, email or text message and analyzes the success of those communications with reporting and mapping tools. To find out more about CIMA, visit www.cimasystems.net.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 6, 2006
Words:354
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