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IVI PUBLISHING AND GLENCOE (MACMILLAN/MCGRAW-HILL) TO JOINTLY DEVELOP AND MARKET NEW MULTIMEDIA TITLES

 MINNEAPOLIS, Jan. 17 /PRNewswire/ -- IVI Publishing (NASDAQ-NMS: IVIP), an electronic publisher of medical and health information in interactive multimedia formats, and Glencoe, a division of Macmillan/McGraw-Hill School Publishing Company, headquartered in Columbus, Ohio, today announced that they are preparing an agreement under which IVI will develop at least six Glencoe health-related educational titles in interactive CD-ROM format and other digital interactive formats as designed by IVI and Glencoe.
 In addition, the agreement will call for cooperative distribution of the interactive titles to be developed by IVI. Glencoe will offer the interactive titles through its established national school marketing channels. IVI Publishing will adapt at least three of the titles for the consumer/home market and sell these titles through its direct sales force to software and multimedia wholesalers and retailers nationwide.
 IVI Publishing, which last month announced an agreement to develop and jointly market six Time Life health-related titles in CD-ROM format, has developed its first three interactive multimedia titles in partnership with Mayo Clinic. They are "Mayo Clinic Family Health Book CD-ROM," which has sold more than a quarter million copies since its release in late 1992, "Mayo Clinic -- The Total Heart CD-ROM," which was released in October 1993, and "Mayo Clinic -- Family Pharmacist," which is scheduled for release in approximately 30 days.
 Glencoe is the secondary and postsecondary division of Macmillan/McGraw-Hill School Publishing Company. Macmillan/McGraw-Hill is the largest elhi (elementary and high school) publisher in America and is wholly owned by McGraw-Hill, Inc. (NYSE: MHP).
 IVI Publishing is a Minneapolis-based electronic publisher of medical and health information in interactive multimedia formats.
 -0- 1/17/94
 /CONTACT: Charles Nickoloff of IVI Publishing, 612-686-2615 or Eileen Babriele of McGraw-Hill, 212-512-3852/
 (IVIP MHP)


CO: IVI Publishing; Glencoe; Macmillan/McGraw-Hill; McGraw-Hill, Inc. ST: Minnesota, Ohio IN: PUB CPR SU: JVN

DS-DB -- MN006 -- 1320 01/17/94 12:27 EST
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Publication:PR Newswire
Date:Jan 17, 1994
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