ITV Appoints Schematic for Broadband Design.Leading U.S. Interactive Agency to Create New Site and Video Player for 2007 Launch LONDON & LOS ANGELES -- ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). , the UK's largest commercial broadcaster, has selected the full-service interactive agency, Schematic, to design its next-generation broadband website, to launch in the first half of 2007. Schematic will implement a complete redesign of ITV.com and design a broadband-compatible online video player. The portal will enable ITV viewers to watch simulcasts of live TV online, "catch-up" on recent episodes they have missed, view enhanced programming and exclusive Web content for current shows, as well as access a wide range of archived content. Schematic has already designed major broadband projects, including the BDA BDA Battle Damage Assessment BDA Bundesvereinigung der Deutschen Arbeitgeberverbände (German: Confederation of German Employers' Associations) BDA British Dental Association BDA Blu-ray Disc Association BDA Bund Deutscher Architekten North America Design Award-winning CNN Pipeline on-demand broadband video news service; the Emmy[R] Award nominated Vongo video download service for Starz Entertainment, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control ; and assisted with the requested prototype design and consulted on Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.'s GameTap broadband gaming service. Jane Marshall, Commercial Development Director, ITV Consumer said: "Broadband is the next mass-market platform for delivery of both television to viewers and services to advertisers and with some of the UK's most popular content we are confident ITV has an incredibly strong consumer proposition online. "We chose Schematic because of its proven record in creating compelling, intuitive web design and functionality for major global media and entertainment clients." Trevor Kaufman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Schematic said: "Whether in America or Europe, we are seeing proof that a broadband strategy must play a key role in a broadcaster's plan to reach their viewers in new and compelling ways. "We are excited to take this important step with ITV and look forward to designing a new broadband experience that will increase both the business opportunities while also providing viewers with a more engaging way to watch programming." About ITV ITV plc is a leading UK media company, owning all of the regional Channel 3 licences in England and Wales England and Wales are both constituent countries of the United Kingdom, that together share a single legal system: English law. Legislatively, England and Wales are treated as a single unit (see State (law)) for the conflict of laws. , which together account for over 90% of ITV1 advertising revenues. ITV plc wholly owns six leading free-to-air digital channels: ITV2, ITV3, ITV4, CITV CITV Commander's Independent Thermal Viewer CITV Children's Independent Television (UK) CITV Commander's Integrated Thermal Viewer and ITV Play. It also owns and operates Men & Motors. Off-air, its operations span online through ITV.com, mobile via partnerships to simulcast ITV1 with 3 and BT Movio and the dedicated ITV Mobile portal, and interactively via red button for digital satellite and cable viewers. It wholly owns 38% of commercial DTT DTT Deloitte Touche Tohmatsu (Deloitte & Touch Global Operations) DTT Dithiothreitol (cytology reagent) DTT Digital Terrestrial Television DTT Discrete Trial Training capacity (Freeview) via two multiplexes (subsidiary SDN and a stake in D3/4, shared with Channel 4). It also owns the successful community website Friends Reunited. ITV plc's production arm, ITV Productions, comprises the largest commercial television production company in the UK. Recent successes include Dancing On Ice For information on Dancing on Ice in other countries, see . For the Australian version of the show, see . Dancing on Ice is a British television show, in which celebrities and their professional partners dance on ice in front of a panel of judges. and Wild at Heart, as well as long running popular shows Coronation Street and Emmerdale. ITV Worldwide comprises one of Europe's largest programme distributors, Granada International, and one of the biggest licensing and merchandise businesses in Granada Ventures, which exploits the rights to recent comedy successes such as Little Britain and Catherine Tate. ITV plc owns the market leading cinema screen advertising businesses in the UK and Republic of Ireland and has similar joint ventures in continental Europe and the United States. About Schematic Schematic is a full-service interactive agency focused on improving the digital interfaces between companies and their customers. Headquartered in Los Angeles with offices in New York and Atlanta, the firm provides user experience, design, technology and marketing solutions for a wide array of platforms, including the Internet, interactive television, set-top boxes, game consoles and mobile devices. Schematic's clients include ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Accenture, Amp'd Mobile, AOL, BMW, CNN, Comcast, DIRECTV, Electronic Arts, ESPN ESPN Entertainment and Sports Programming Network , Fox, Hitachi, Intel, ITV, Microsoft, Motorola, MTV Networks, NBC Universal, The NFL Network, Panasonic, Paul Mitchell, Pfizer, Showtime, Sony, Starz Entertainment, Target, Turner and Warner Bros. For more information, please visit www.schematic.com. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. |
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