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ITUNES OFFERS MORE MTV PROGRAMS.


Byline: GREG HERNANDEZ Staff Writer

Television offerings on Apple's iTunes got a lot more diverse Thursday with the addition of selected programs from MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 Networks' Spike TV, Logo, Nick at Night, TV Land and The N cable channels as well as the flagship MTV channel.

Fans can pay $1.99 to download shows ranging from the new action series ``Blade: The Series'' to the comedy prank show ``Viva La Bam'' to the gay-themed drama ``Noah's Arc.'' ITunes is offering the two-hour premiere episode of Spike TV's ``Blade: The Series'' for free until July 11.

MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel.

The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable
 has already enjoyed success through the iTunes Music Store with episodes of its Comedy Central hit ``South Park,'' which has sold more than 1 million episodes.

``MTV Networks' programming has been a hit with customers since launching on iTunes earlier this year,'' said Eddy Cue, Apple's vice president of iTunes.

Other new selections include: ``Fatherhood,'' an animated series based on Bill Cosby's best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 book of the same name; ``Viva La Bam'' which documents the life of skateboarding skateboarding

Form of recreation, popular among youths, in which a person rides standing balanced on a small board mounted on wheels. The skateboard first appeared in the early 1960s on paved areas along California beaches as a makeshift diversion for surfers when the ocean
 pro and ``Jackass'' star Bam Margera Bam Margera (born Brandon Cole Margera on September 28, 1979, name legally changed to "Bam") is a professional skateboarder and television personality. He released a series of videos under the CKY banner and came to prominence after being drafted into MTV's Jackass ; ``Disorderly Conduct'' which features outrageous video footage from police precincts Noun 1. police precinct - a precinct in which law enforcement is the responsibility of particular police force
precinct - a district of a city or town marked out for administrative purposes
 across the country; and ``Beyond the Break,'' a drama series about the competitive world of female surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. .

``Our brands create some of the most vibrant, entertaining and pop culture-defining programming today,'' Nicholas Lehman, executive vice president of MTV Networks Digital Media said in a statement. ``We're excited to add more of our diverse programing to iTunes and to connect a broad digital audience with our bold entertainment content.''

Cue said iTunes now offers more than 150 network and cable television shows for viewing on a computer or iPod.

To date, the online video store has sold more than 35 million videos.

The iTunes Music Store features a selection of more than 9,000 music videos, Pixar and Disney short films, a variety of hit TV shows including ABC's ``Lost'' and ``Desperate Housewives'' and NBC's ``Law & Order'' and ``The Office'' among many others, plus more than 3 million songs from the major music companies and more than 1,000 independent labels.

greg.hernandez(at)dailynews.com

(818)713-3758
COPYRIGHT 2006 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Jun 30, 2006
Words:356
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