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ITT SHERATON OFFERS SPECIAL HOLIDAY SUPERSAVERS(SM): AVERAGE 25 PERCENT DISCOUNT OFF ALREADY LOW RATES, PRICED FROM $49-$119

 ITT SHERATON OFFERS SPECIAL HOLIDAY SUPERSAVERS(SM): AVERAGE
 25 PERCENT DISCOUNT OFF ALREADY LOW RATES, PRICED FROM $49-$119
 BOSTON, Nov. 10 /PRNewswire/ -- ITT Sheraton has tailored a special SureSaver Holiday Weekend Rate offer: an average 25 percent savings off properties' already low SureSaver Weekend Rates, ranging from $49-$119, with an average rate of $59. The offer makes it easy for families to get together from Nov. 19-Feb. 28 for stays occurring on Thursday through Sunday when reservations are made 14 days in advance of the stay.
 Unlike other hotel holiday promotions, SureSaver Holiday Weekend rate requires no minimum stay, no advance purchase, no deposit and no penalties for changes or cancellations when guests call by 6 p.m. on the date of their stay. Guests need only to make reservations 14 days in advance. More than 120 properties in North America are participating, including prime destinations in the U.S. and Canada. ITT Sheraton Inns have rates beginning as low as $39.
 "Customers will be delighted with the $1 billion worth of improvements in our hotels in North America and with the terrific rates our properties are offering for the SureSavers holiday special weekend promotion," said Robert F. Cotter, ITT Sheraton senior vice president and director, marketing and product management.
 Cotter cited The Sheraton New York Hotel & Towers and Sheraton Manhattan, which together recently completed a $190 million renovation, both of which feature a SureSaver Holiday Weekend rate of $119; The Sheraton Centre Toronto Hotel & Towers, which recently underwent a $34 million renovation and offers a $79 SureSaver Holiday Weekend rate; Sheraton Miramar in Santa Monica, which recently underwent a $30 million renovation and features a $99 rate; and Sheraton Park Central in Dallas, which also recently completed a renovation, featuring a $49 rate when callers make advance reservations 14 days before their stay to take advantage of this special promotion.
 ITT Sheraton's SureSaver Holiday Weekend Rate promotion includes a national advertising effort to heighten awareness through print media.
 Because the offer is likely to be extremely popular with guests, ITT Sheraton requests that bookings be guaranteed to a credit card, although no fees will be assessed for changes, modifications or cancellations as long as the guest notifies the property before 6 p.m. on the day of arrival.
 Although the special offer is subject to availability, customers will find ample opportunities to take advantage of this special promotion. The offered rate plan applies to both single and double occupancy.
 Reservations can be made by calling 1-800-325-3535 or a travel agent. Some restrictions may apply to the number of rooms available at any given price.
 SureSavers, ITT Sheraton's simplified pricing program, was first introduced in April in North America and expanded to include Australia in June and Europe in September.
 SureSaver Holiday Weekend Rates -- SAMPLE RATES(a)
 ITT SHERATON HOTELS
 City Property Name SureSaver Holiday
 Weekend Rate
 Atlanta, Ga. Sheraton Atlanta Airport $49
 Baton Rouge, La. Sheraton Baton Rouge $39
 Boston, Mass. Sheraton Boston Hotel
 & Towers $79
 Burlington, Vt. Sheraton Burlington $59
 Cambridge, Mass. Sheraton Commander $69
 Chicago, Ill. Sheraton Chicago Hotel
 & Towers $99
 Columbus, Ohio Sheraton Suites Columbus $59
 Dallas, Texas Sheraton Park Central $49
 Denver, Colo. Sheraton Denver Tech $49
 Halifax, Canada Sheraton Halifax $79
 La Jolla, Calif. Sheraton Grande Torrey Pines $99
 Montreal, Canada Le Centre Sheraton $89
 New York, N.Y. Sheraton New York Hotel
 & Towers $119
 New York, N.Y. Sheraton Manhattan $119
 New York, N.Y. Sheraton Park Avenue $109
 Nashville, Tenn. Sheraton Music City $69
 Orlando, Fla. Sheraton World Resort $49
 Palm Coast, Fla. Sheraton Palm Coast Resort $59
 Philadelphia, Pa. Sheraton Society Hill $79
 Santa Monica, Calif. Miramar Sheraton $99
 Seattle, Wash. Sheraton Seattle $89
 Tampa, Fla. Sheraton Grand Tampa $59
 Toronto, Canada Sheraton Centre Toronto
 Hotel & Towers $79
 Universal City, Calif. Sheraton Universal $79
 Washington, D.C. Sheraton City Centre $69
 ITT SHERATON INNS
 Norfolk, Va. Sheraton Inn Norfolk $39
 Syracuse, N.Y. Sheraton University Inn $69
 Note: (a) More than 120 ITT Sheraton properties in the U.S. and Canada are participating.
 Boston-based ITT Sheraton, a subsidiary of ITT Corporation, is a worldwide lodging company with more than 430 owned, leased, managed and franchised properties including 295 luxury and upscale hotels, resorts and all-suites and 135 mid-priced inns in 61 countries.
 -0- 11/10/92
 /CONTACT: Dolores Sanchez of ITT Sheraton, 617-367-5481/ CO: ITT Sheraton ST: Massachusetts IN: LEI SU:


CH -- NE010 -- 9297 11/10/92 12:49 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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