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ITT SHERATON INTRODUCES SIMPLIFIED PRICING STRUCTURE; SAVINGS AVAILABLE UP TO 50 PERCENT

 ITT SHERATON INTRODUCES SIMPLIFIED PRICING STRUCTURE;
 SAVINGS AVAILABLE UP TO 50 PERCENT
 BOSTON, April 26 /PRNewswire/ -- ITT Sheraton Corporation today introduced a new simplified rate structure at properties in the continental United States and Canada, resulting in savings of up to 30 percent for the business traveler and up to 50 percent for the vacationer.
 Called "SureSavers," the three new rates -- for business, advance hreservations and weekend stays -- go on sale tomorrow at some 300 ITT Sheraton hotels, all-suites and midpriced inns.
 ITT Sheraton said its new simplified rate structure represents a change in the company's pricing philosophy, intended to make booking ITT Sheraton accommodations hassle-free and provide customers full confidence that they are getting the best value available in the marketplace.
 "We view this as a significant step toward making our rate structure rational and bringing 'simplicity' to the task of booking a hotel room," John Kapioltas, chairman, president and chief executive officer said.
 "The recent positive response to airline fare restructuring reaffirms what we believe our guests want -- a simplified, efficient method to make hotel reservations," he added.
 "Coupled with our recent $1 billion of improvements in service and renovations, we've been able to present to the traveling public a significantly improved ITT Sheraton experience at great value," Kapioltas said.
 The three new rates will be advertised starting tomorrow. The new rates applicable to ITT Sheraton hotels are:
 SureSaver for Business - Up to 30 percent savings off previous hotel published (rack) rates, with no restrictions and no advance reservations required.
 SureSaver for Advance Reservations -- Up to 40 percent off Sunday-Thursday night stays when reservations are made 14 days in advance. No advance purchase is required, and no cancellation penalties apply.
 SureSaver for Weekend Stays -- Up to 50 percent off for a Friday or Saturday night stay. No advance reservations are required and no cancellation penalties apply.
 Similar rates and savings will also be available at ITT Sheraton's inns and all-suites.
 "I want to emphasize that this is not a one-time promotion; it is not a sale," said Robert F. Cotter, Senior vice president, director- marketing and product management.
 "We are bringing to the marketplace simplified pricing that will have long-term value to the traveling public," Cotter added.
 "This new simplified rate structure makes it easier than ever to book ITT Sheraton; it is another in a series of ongoing improvements that the traveling public is coming to expect from us," said Kapioltas.
 Reservations can be made by calling 1-800-325-3535, or a local travel agent. Some restrictions may apply to the number of rooms available at any given price.
 Boston-based ITT Sheraton, a subsidiary of ITT Corporation, is a worldwide lodging company with more than 420 owned, leased, managed and franchised properties including 289 hotels and 137 inns in 62 countries.
 RATES
 Previous SureSaver SureSaver SureSaver
 Rack Business 14-Day Weekend
 Advance
 New York
 Sheraton New York $219 $169 $159 $109
 Los Angeles
 Sheraton Universal $210 $152 $120 $104
 Chicago
 Sheraton Chicago $215 $169 $145 $107
 San Francisco
 Sheraton Palace $295 $185 $159 $139
 Boston
 Sheraton Boston $230 $165 $150 $ 98
 Toronto
 Sheraton Centre
 Toronto $225 $135 $125 $109
 Washington, D.C.
 The Carlton $270 $190 $165 $155
 Dallas
 Sheraton Park Central $149 $115 $105 $65
 Cleveland
 Sheraton City Centre $145 $110 $99 $79
 New Orleans
 Sheraton New Orleans $205 $150 $99 $89
 -0- 4/26/92 R
 /CONTACT: Pamela Hanlon, 617-367-5129 or Dolores Sanchez, 617-367-5481, both of ITT Sheraton/ CO: ITT Sheraton Corporation ST: Massachusetts IN: LEI SU:


JP -- NYSU005 -- 2910 04/27/92 07:48 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 27, 1992
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