ITN On Offers Ad-Supported News and Infotainment Video Podcasts with Ad Infuse.

UK's Leading Independent News Provider Delivers Premium Content to Consumer Handsets on Ad Infuse's Mobile Media Delivery Platform

LONDON -- Ad Infuse, a leading provider of highly personalized ad experiences across all mobile devices, today announced a partnership with ITN's multimedia division ITN On. Under terms of the partnership, ITN On will use Ad Infuse's mobile media delivery platform, adInMotion[TM], to give mobile viewers free access to premium content available via iTunes and other video podcast distribution feeds.

ITN will be providing Ad Infuse with a range of news and entertainment content including the latest UK, world, sports, business and showbiz news. ITN On is also providing film and sports programming tailor made for online platforms. With this new agreement, users of MP3 players and other video capable mobile devices can view ITN's content on demand. The service will be funded by short pre-roll advertisements.

Nicholas Wheeler, Managing Director of ITN On said: "As a leading producer of high quality video content for online and mobile platforms, ITN On see Ad infuse as a key partner for making our news, entertainment and sports content available to end users on mobile devices. For us at ITN this partnership will engage more users with our content and extend our brand's reputation as a provider of high quality video journalism on new media platforms."

"The partnership between ITN On and Ad Infuse means free and inexpensive news for consumers and a great new advertising opportunity for brands and advertising agencies," said Stephen Upstone, Ad Infuse Managing Director of European Business Development. "The mobile market is shifting, and ITN has always been on the cutting edge of new trends with new and innovative ways to bring content to consumers."

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

About ITN On

ITN On is part of ITN, one of the world's leading news and multimedia content companies. ITN On is the UK's leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms. ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On's key business partners include, Vodafone, 3, BT, Orange as well as established broadband operators Yahoo!, MSN, Telegraph Group, The Mirror and Virgin Media. ITN On's radio division IRN supplies news to over 260 commercial radio stations throughout the UK with a combined daily audience of 24 million.