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IT news and products; Lyris Technologies' EmailAdvisor now supports Outlook 2007.


Lyris Technologies provider of email marketing solutions, have announced that Lyris' deliverability tool, EmailAdvisor, now supports Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see .

Microsoft Outlook or Outlook (full name Microsoft Office Outlook
 2007. Customers who use EmailAdvisor, a toolset for email marketers that helps to resolve issues of email deliverability such as filtering and rendering of emails, will now be able to preview how their HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 email marketing messages will render in Outlook 2007.

It also includes a number of changes that may significantly impact HTML emails. In particular, advanced email design elements such as Cascading Style Sheets A style sheet format for HTML documents endorsed by the World Wide Web Consortium. CSS1 (Version 1.0) provides hundreds of layout settings that can be applied to all the subsequent HTML pages that are downloaded. CSS2 (Version 2. , background images, and rich media such as javascript, flash, and animated GIFs A moving picture in GIF format, which is made up of a series of frames. When displayed, they provide an animated sequence that cycles over and over without stopping. Although popular on the Web, animated GIFs are larger than single-frame GIFs and take longer to download.  may render incorrectly in the new version of Outlook. EmailAdvisor's Inbox Snapshot feature provides a preview of how HTML emails sent to different email clients See e-mail program.  will render in each of those clients, helping email marketers and email designers address rendering issues before they send the email to their entire list. Currently, more than 50 major email clients are supported including the newly added Outlook.

www.lycris.com

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Title Annotation:SOFTWARE WORLD DIGEST
Publication:Software World
Date:Mar 1, 2007
Words:177
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