IT'S THE CHEESE.The California Milk Advisory Board's Real California Cheese campaign is said to be one of the most intensive marketing campaigns undertaken by any commodity marketing group in the country. The main goal is to create a new brand in consumers' minds that is identified by the Real California Cheese seal.
Driving the campaign is a high-profile advertising campaign that utilizes prime time and fringe Fringe (optics)
One of the light or dark bands produced by interference or diffraction of light. Distances between fringes are usually very small, because of the short wavelength of light. television buys, as well as radio, billboard and magazine advertising, which reinforce the tagline It's The Cheese. Fall 2000 brought the introduction of a new television campaign emphasizing that the quality of the California milk makes for great Cheese. The humorous "Happy Cows" spots feature cows that illustrate how living in California has made them happy, with the theme: "Great Cheese Comes From Happy Cows. Happy Cows Come From California. Reel California Cheese. It's The Cheese."
One of CMAB's public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most programs features a new online California cheese class for professional chefs in conjunction with the Culinary Institute of America at Greystone The Culinary Institute of America at Greystone in St. Helena, California is a branch campus of the Culinary Institute of America in Hyde Park, New York. The Culinary Institute of America (CIA) at Greystone is dedicated to continuing education and career development for in Nappa, Calif. This online class discusses California cheeses and provides chefs with information on purchasing, storing and handling cheese, as well as incorporating California cheeses in menu planning and cheese courses. Professionals can find the class on the CIA's continuing education continuing education: see adult education.
or adult education
Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904). Web site at (www.ciaprochef.com).
"We have covered all of the areas that chefs typically ask us about concerning artisan cheeses, such as storage and handling, setting up a cheese service, even ideas for creating a cheese course," said Nancy Fletcher Fletcher may refer to one of the following: Ideas and companies