ISPs Now Blocking 18.7 Percent of Opt-in E-Mail, Believing It to Be Spam.Business Editors/Internet Writers NEW YORK--(BUSINESS WIRE)--March 23, 2004 Return Path Analysis Shows False-Spam Identification a Growing Issue for Companies; NetZero Tops ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. List with Highest Percentage of Non-Delivery; Earthlink Has Lowest ISPs failed to deliver 18.7 percent of permission-based e-mail sent to their subscribers between July 1 and December 31 2003, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. research released by Return Path, Inc., an e-mail performance management company. This represents a 1.7 percent increase over the period of January - June 2003, and 3.7 percent over the same period in 2002. Delivery of permission-based e-mail has steadily become a more severe problem, as the ongoing analysis shows. "This trend is bound to continue for at least another year," said George Bilbrey, general manager of deliverability services for Return Path. "As more and more companies start monitoring key delivery metrics for their own e-mail initiatives, and acting swiftly to ensure compliance with the appropriate range of best practices, the rates of non-delivery should start to decline." Return Path's analysis shows that NetZero blocked 37.7 percent of permission-based e-mail, followed by SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Global/Yahoo! with 26.7 percent and Mac with 26.2 percent. Earthlink had the highest success rate, with only 7 percent of legitimate e-mail being blocked. The biggest negative shift in ISP delivery performance fell to Yahoo!, largely due to an increase in bulk-mail folder inclusion. Mail.com saw delivery performance increase the most, with a nearly 12 percent gain. BellSouth and AT&T Worldnet followed closely behind with 8 percent and 10.2 percent growth, respectively. "Most permission-based e-mailers do not take adequate steps to ensure the successful delivery of their e-mail -- which hampers campaign conversion rates and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ," said Matt Blumberg, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Return Path. "Looking at bounce codes is not enough to tell the whole picture, since most ISPs do not inform commercial e-mailers when an item is delivered to the bulk folder, or blocked outright." Return Path conducted the deliverability study during the second half of 2003 using analysis of the delivery, blocking and filtering rates of 30,000 representative campaigns across more than 100 client companies measured by Mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). Monitor, a Return Path diagnostic tool. The ISPs tested represent more than 80 percent of the address domains for most marketer and publisher e-mail lists. "While this study only shows one part of the story, it does demonstrate the need for vigilance and best practices on the part of companies sending e-mail," said Bilbrey. "The complexity of the anti-spam battle, the dynamic nature of blacklisting practices, the growing influence of consumer complaints, and the desire by ISPs to reduce the amount of spam hitting inboxes means that companies sending commercial e-mail must continue to watch delivery closely." For more information about e-mail deliverability solutions, visit www.returnpath.net. About Return Path Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the content, reach and delivery of permission-based e-mail programs Software in the user's computer that can access the mail servers in a local or remote network. Also known as an "e-mail client," "mail client," "mail program," and "mail reader," it provides the ability to send and receive e-mail messages and file attachments. . More than 200 companies have used Return Path to increase response rates and deliverability of their e-mail programs through its PureList, Assurance, and GasPedal Consulting services. Return Path helps consumers and businesses maintain online relationships through a proprietary E-mail Change of Address (ECOA ECOA Equal Credit Opportunity Act (US) ECOA E-Mail Change of Address ECOA Enemy Courses of Action ECOA Economic Competitive Opportunity Analysis ) service that includes e-mail forwarding Relaying e-mail to a different mail server. There are Web sites that offer an e-mail address and forwarding service for a fee or at no cost because they are advertiser supported. These sites let you choose a permanent e-mail address, and all mail sent to that address is forwarded to your and is the official ECOA service for the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval , for which 14 million users have opted-in to date. The company's investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, JP Morgan Partners, and DoubleClick, Inc. For more information, please visit www.returnpath.net, e-mail info@returnpath.net, or call toll-free 866-362-4577. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion