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ISI Unveils Hooters-Themed Sports Betting Kiosks in Time for Super Bowl Sunday.


iSports Stands Featuring "Miss Hooters This article is about the two restaurant chains collectively using the shared Hooters brand. For other uses, see Hooters (disambiguation).
Hooters is the trade name of two privately held American restaurant chains: Hooters of America, Inc based in Atlanta, Georgia, and
 International" on Casino Floor

LAS VEGAS -- Leroy's Race and Sports Book and ISI ISI International Sensitivity Index, see there , Ltd. (ISI) officials announced today their sports gaming kiosks (the iSports Stand) are now on the gaming floor of Hooters Casino Hotel
This page is about the Hooters Casino and Hotel; for other uses see Hooters (disambiguation).
Hooters Casino Hotel is a hotel casino in Paradise, Nevada, United States. The hotel is owned and operated by 155 East Tropicana, LLC (Florida Hooters, LLC 66.
, offering bettors a faster, more convenient method to place sports bets.

The two orange iSports Stands, which display a photo of Michelle Nunes - Miss Hooters International and a blackjack dealer at Hooters Casino Hotel - are the first specially designed kiosks in Las Vegas. The iSports Stands are expected to be fully operational in time for the busiest sports book day of the year - Super Bowl Sunday.

"Hooters is a unique, world-famous brand with a very loyal following," said Bill Stearns, president of ISI. "We designed the kiosks to attract curious guests to take a look and try this new technology. It's very simple to place bets, and the kiosk can be open practically 24 hours."

Stearns compares the machines to using the ATM at a bank instead of dealing with the teller.

"We believe once legal bettors experience the additional features like receiving special offers from our advertisers, checking weather during events, obtaining advice from a professional sports handicapper hand·i·cap·per  
n. Sports & Games
1. One who assigns handicaps.

2. One who predicts the winners in a horserace, especially one who publishes such predictions as a guide for bettors.

Noun 1.
, booking show tickets or making golf reservations, they will prefer the kiosks," he said.

ISI co-developed the iSports Stand with AWI AWI Armstrong World Industries, Inc (Lancaster, PA)
AWI Australian Wool Innovation Limited
AWI Agency for Workforce Innovation (Florida)
AWI Animal Welfare Institute
AWI American War of Independence
 Manufacturing, Inc. (AWIM). Acting as a stand-alone sports book, the iSports Stand provides the same services as an in-casino sports book. Also unique is the ability for local and national businesses to advertise on the kiosk's video screen, side panels and through on-screen banner ads. This is the first time companies and products outside of the casino can reach guests on the gaming floor.

ABOUT HOOTERS CASINO HOTEL

Home base to Miss Hooters International 2006, Michelle Nunes, and recipient of AAA's 2007 Three Diamond Award, the world's first Hooters Casino Hotel features 696 Hooterized Florida-casual rooms and suites fully equipped with the latest amenities. The hotel is conveniently located one block from the famous Las Vegas Strip The Las Vegas Strip (also known as The Strip) is a 4 mi (6.7 km) section of Las Vegas Boulevard South, most of which has been designated an All-American Road.  and across from the MGM MGM
 in full Metro-Goldwyn-Mayer, Inc.

U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925.
 Grand. While guests can expect to see the more than 200 world-famous Hooters Girls throughout the property, an exciting mix of dining, entertainment and nightlife is also featured, from nine fine-to-funky restaurants and bars, to one of the hottest pool decks in town. The 30,000-square-foot "Hooters"-themed casino floor offers approximately 670 state-of-the-art slot and video poker machines and 33 table games - including the Hooters Girl Party Pit - for 24-hour fun. Hooters Casino Hotel is a collaborative effort between four of the original six founding fathers of the Hooters Restaurant chain, 155 East Tropicana, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (the former owner and operator of the Hotel San Remo), and a Hooters franchise group from Florida. For more information call 1.866.LVHOOTS or visit www.hooterscasinohotel.com.

ABOUT ISI, LTD.

ISI, LTD. is a privately owned company, which distributes self-service wagering terminals (the iSports Stand) in association with American Wagering, Inc. In addition to self-service sports wagering, the iSports Stand provides important sporting event information, a variety of self-service concierge services and third-party advertising via ISI, LTD.'s proprietary software (The AdCaster). ISI, LTD. maintains subsidiary companies in the Caribbean Islands (ISI Caribbean & Maritime) as well as the United Kingdom (ISI, UK). For more information, please visit www.isisports.com.

ABOUT AMERICAN WAGERING, INC.

American Wagering, Inc. is a publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 that primarily operates through wholly owned subsidiaries including Leroy's Horse & Sports Place, Inc. ("Leroy's"), Computerized Bookmaking bookmaking

Gambling practice of determining odds and receiving and paying off bets on the outcome of sporting events and other competitions. Horse racing is perhaps most closely associated with bookmaking, but boxing, baseball, football, basketball, and other sports have
 Systems, Inc. ("CBS (Cell Broadcast Service) See cell broadcast. "), AWI Manufacturing, Inc. ("AWIM"), and AWI Gaming, Inc. ("AWIG"). Leroy's owns and operates more than 60 race/sports book outlets in the state of Nevada, CBS is the dominant supplier of sports wagering hardware/software to the Nevada gaming industry, and AWIM is a Nevada Gaming Commission-licensed manufacturer/distributor and supplier of race/sports self-service wagering kiosks. AWIG is a recently formed subsidiary with the goal of becoming a market leader in operating smaller hotel/casino properties.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 29, 2007
Words:658
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