IRI Announces Annual Top 30 Beer Brand Performers and Top 10 New Brands; Top Beer Brand Performers Leverage Innovative Retail Execution to Drive Growth.CHICAGO -- Innovative strategies in pricing, merchandising and supply chain continue to be the key elements driving success of today's leading beer brands, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. (IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. ), the leading global provider of enterprise market information solutions for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ), retail, and adult beverage industries. The IRI Beer, Wine and Spirits practice today announced its highly-anticipated annual "Top 30 Beer Brand Performers in 2005," a revealing industry look at the 30 top growing individual beer brands across the beer market. IRI also unveiled its "Top 10 New Beer Brands in 2005," a list of emerging new brand entries. For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, front line pricing, distribution gains, and incremental sales and growth in 2005 versus 2004 to determine the brands with the strongest performance in the beer industry. Notables that include Busch Light, Coors Light, Miller Lite Miller Lite is the name of a popular pilsner beer sold by Miller Brewing Company of Milwaukee, Wisconsin with a 4.2% ABV. Sibling beers include Miller Genuine Draft and Miller High Life. , and Pabst Blue Ribbon blue ribbon denotes highest honor. [Western Folklore: Brewer Dictionary, 127] See : Prize are on the list, but the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. No. 1 ranked brand goes to the import beer, Corona Extra, brewed by Grupo Modelo Grupo Modelo is a large brewery in Mexico. It maintains a large part of the Mexican beer export market and produces top-selling imported beer in the United Kingdom, United States and Canada. in Mexico. Additional imports that made the ranking include Modelo Especial es·pe·cial adj. 1. Of special importance or significance; exceptional: an occasion of especial joy. 2. , Newcastle Brown Ale Newcastle Brown Ale is a brand of dark brown ale. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries (now a part of Scottish and Newcastle). In August 2005, Scottish and Newcastle closed the Tyne Brewery. , Corona Light, Negro Modelo, Pacifico, Heineken, Guinness Draught, Red Stripe, Labatt Blue Light, and Tecate. Micro/craft beers remain popular in the ranking, with such brands as New Belgium New Belgium can refer to:
Sierra Nevada (syā`rä nāvä`thä), chief mountain range of S Spain, in Granada prov., running from east to west for c.60 mi (100 km), parallel to the Mediterranean Sea. Pale Ale and Shiner shiner: see minnow. shiner Any of several small freshwater fishes (genera Notemigonus and Notropis, family Cyprinidae). The common shiner (Notropis cornutus) is a blue and silver minnow up to 8 in. (20 cm) long. Bock Noun 1. bock - a very strong lager traditionally brewed in the fall and aged through the winter for consumption in the spring bock beer lager beer, lager - a general term for beer made with bottom fermenting yeast (usually by decoction mashing); originally making the list. Of course, domestic beers will never go out of style. Natural Light, Milwaukee's Best Ice, Miller High Life Light and Yuengling Traditional Lager remain strong brands. "The timely data that IRI provides is relied upon extensively in the brewing industry," said Benj Steinman, president of Beer Marketer's INSIGHTS. "It's used by everyone from large brewers, importers and microbrewers to the trade media and financial analysts." The Top 30 Beer Brand Performers ranking is designed to highlight the brands that experienced significant year-over-year growth across total U.S. supermarkets in 2005. In addition to looking at volume and dollar sales, IRI also examined pricing, distribution, share growth, and incremental volume and dollar contribution. Combined, these brands outpaced the overall beer category by 4-to-5 percent in volume and dollar sales growth, respectively, versus the previous year.
The IRI Top 30 Beer Brand Performers in 2005
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1. CORONA EXTRA 16. MILLER HIGH LIFE LIGHT
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2. MODELO ESPECIAL 17. HEINEKEN
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3. NEWCASTLE BROWN ALE 18. MILWAUKEE'S BEST ICE
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4. CORONA LIGHT 19. SAMUEL ADAMS SEASONAL
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5. NEW BELGIUM FAT TIRE AMBER ALE 20. NATURAL LIGHT
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6. BUSCH LIGHT 21. SIERRA NEVADA PALE ALE
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7. STEEL RESERVE HIGH GRAVITY 22. GUINNESS DRAUGHT
LAGER
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8. BLUE MOON BELGIUM WHITE ALE 23. RED STRIPE
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9. NEGRA MODELO 24. LABATT BLUE LIGHT
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10. COORS LIGHT 25. PABST BLUE RIBBON
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11. NATURAL ICE 26. SAINT PAULI GIRL
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12. PACIFICO 27. KEYSTONE LIGHT
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13. MILLER LITE 28. GROLSCH LAGER
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14. WIDMER HEFEWEIZEN 29. SHINER BOCK
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15. YUENGLING TRADITIONAL LAGER 30. TECATE
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(a) Minimum of 500,000 Cases Sold in Total U.S. Supermarkets for 52
Weeks Ending January 1, 2006.
"This outstanding group of beer brands in this year's top 30 ranking is a great representation of the big trends in 2005," said Dan Wandel, vice president of the IRI Beer, Wine and Spirits practice. "Consumers are definitely willing to pay for their favorite brands, with 18 of the top 30 performers being high-end brands that include 13 imports and five micro/craft brands. Manufacturers are also meeting the ever-changing tastes of consumer demands with their new product innovations. For instance, new flavors New Flavors - An object-oriented Lisp from Symbolics, the successor to Flavors, it led to CLOS. ["Reference Guide to Symbolics-Lisp", Symbolics, March 1985]. , such as watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. , grape, berry, green apple and black cherry black cherry, n See wild cherry. black cherry prunusserotina. , are quickly becoming crowd pleasers. New imported light beers, new brand line extensions, such as Budweiser Select, and new concept items, including Anheuser-Busch's new B E, are also hitting the right note with consumers." "Barton Beers had a very good year across our entire portfolio--a fact that is further validated by rankings of our brands in the IRI listing of the Top 30 Beer Brand Performers in 2005," said Bill Hackett, president of Barton Beers. "We are thrilled with these results, since the IRI rankings measure brand performance across the board and are based on a challenging range of criteria. Six of our seven brands are included in this prestigious ranking, and all five of our Modelo brands are ranked in the top 12 brands. Corona Extra, Modelo Especial and Corona Light ranked first, second and fourth, respectively." Providing forward looking insight about key brands to watch in the year ahead, IRI also announced the following Top 10 New Beer Brands in 2005:
The IRI Top 10 New Beer Brands in 2005
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1. BUDWEISER SELECT 6. BACARDI SILVER WATERMELON
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2. SMIRNOFF TWISTED V WATERMELON 7. BACARDI SILVER LOW CARB GREEN
APPLE
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3. SMIRNOFF TWISTED V BLACK CHERRY 8. B E
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4. MIKE'S HARD BERRY 9. SMIRNOFF TWISTED V WILD GRAPE
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5. BECKS PREMIER LIGHT 10. HEINEKEN PREMIUM LIGHT LAGER
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(a) Total U.S. Supermarkets for 52 Weeks Ending January 1, 2006.
"We saw a number of exciting new product introductions in 2005 as evidenced by the diversity of the Top 10 New Beer Brands list," added Wandel. "These brands made quite impressive entries and are poised for even further success in the coming year." For complete details on the Top 30 Beer Brand Performers, contact Dan Wandel at dan.wandel@infores.com. About Information Resources, Inc. Information Resources, Inc. (IRI) is the world's leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . The company's portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Specific brands and/or products listed are either trademarks or registered trademarks of their respective companies. |
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