IRI Announces Annual 2004 Beer Power Ranking; Best-of-the-Best Power Brands Leveraging Innovative Retail Execution to Drive Growth.CHICAGO -- Innovative strategies in pricing, merchandising, and supply chain are the key elements driving success of today's leading beer "Power Brands" according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. (IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. ), the leading global provider of enterprise market information solutions for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ), retail, and adult beverage industries. IRI announced its highly-anticipated annual 2004 Beer Power Ranking, a revealing industry look at the top 25 most influential individual brands across the Beer market. IRI analyzed volume growth, share of segment trends, merchandising effectiveness, front line pricing stability, profitability, distribution gains, incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales, and sales velocity growth in 2004 versus 2003 to determine the real "Power Brands" in the beer industry. Notables like Bud Light, Miller LITE Miller Lite is the name of a popular pilsner beer sold by Miller Brewing Company of Milwaukee, Wisconsin with a 4.2% ABV. Sibling beers include Miller Genuine Draft and Miller High Life. and Michelob Ultra were of course on the list, but the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. #1 ranked Power Brand went to Yuengling Lager, brewed by Yuengling Beer Company of Pottsville, PA. Supporting consumer's ever changing beer palates, the Power Ranking was well-distributed between Imports like: Newcastle Brown Ale Newcastle Brown Ale is a brand of dark brown ale. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries (now a part of Scottish and Newcastle). In August 2005, Scottish and Newcastle closed the Tyne Brewery. , Guinness, Red Stripe, Modelo Especial es·pe·cial adj. 1. Of special importance or significance; exceptional: an occasion of especial joy. 2. , Dos Equis Dos Equis is a Mexican beer. It was first crafted in Mexico by the German brewmaster Wilhelm Hasse in 1897. Originally called "Siglo XX" ("20th century"), the brand was named to commemorate the arrival of the new century; since the Spanish language uses Roman numerals for Lager, Saint Pauli Girl, and Beck's, Craft Beers such as: Sam Adams Seasonal, Sam Adams Lager, Sierra Nevada Sierra Nevada, mountain range, Spain Sierra Nevada (syā`rä nāvä`thä), chief mountain range of S Spain, in Granada prov., running from east to west for c.60 mi (100 km), parallel to the Mediterranean Sea. Pale Ale and New Belgium's Fat Tire Amber Ale, and home-brewed Domestic beers including Michelob Amber Bock Noun 1. bock - a very strong lager traditionally brewed in the fall and aged through the winter for consumption in the spring bock beer lager beer, lager - a general term for beer made with bottom fermenting yeast (usually by decoction mashing); originally , Michelob Golden Draft Light, Milwaukee's Best Ice, and Pabst Blue Ribbon blue ribbon denotes highest honor. [Western Folklore: Brewer Dictionary, 127] See : Prize . "IRI's Power Ranking recognizes brands not for their sheer size, but for their pent up demand and solid retail execution. These brands are consumer magnets, independent of mass marketing," said Harry Schuhmacher, Editor and Publisher of Beer Business Daily. "This report is a great predictor of intrinsic brand value." "The beer industry faced tough challenges from the Spirits and Wine categories this year, yet the people associated with the Yuengling Brewery and our brands continued the great tradition of innovation and teamwork to achieve record growth," said Dave Casinelli, COO of Yuengling. "Everyone at the Yuengling Brewery is proud and honored to be ranked as the #1 Power Brand in IRI's 2004 industry analysis. A lot of good people have worked very hard to make Yuengling Lager a success, and we take great pride in our good fortune. It takes a lot of quality people at the Brewery, Sales Teams on the streets, as well as our dedicated wholesalers who are committed to spending time "Spending Time" is the first single released by Christian artist Stellar Kart. The lyrics describe the band members desire to spend "more time with God". "Sometimes it’s a real struggle to spend time with God. with the retailers to get our product on the shelves and on display for the consumer to enjoy. We look forward to seeing the brand grow, to helping the retailer and wholesaler make more profit, and to working with IRI to make Yuengling Lager a repeat winner next year."
IRI's Top 25 Power Beer Brand Ranking
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1.) YUENGLING TRADITIONAL LAGER 14.) MILWAUKEE'S BEST ICE
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2.) PABST BLUE RIBBON 15.) AMSTEL LIGHT
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3.) MILLER HIGH LIFE LIGHT 16.) DOS EQUIS XX SPECIAL LAGER
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4.) MILLER LITE 17.) SAINT PAULI GIRL
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5.) MICHELOB ULTRA 18.) SAMUEL ADAMS BOSTON LAGER
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6.) RED STRIPE 19.) STEEL RESERVE TRIPLE EXPORT
MALT LIQUOR
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7.) SIERRA NEVADA PALE ALE 20.) MILWAUKEE'S BEST LIGHT
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8.) NEWCASTLE BROWN ALE 21.) BUD LIGHT
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9.) MODELO ESPECIAL 22.) BUSCH LIGHT
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10.) SAMUEL ADAMS SEASONAL 23.) MOLSON CANADIAN
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11.) GUINNESS DRAUGHT 24.) BECK'S
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12.) MICHELOB GOLDEN DRAFT LIGHT 25.) MICHELOB AMBER BOCK
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13.) NEW BELGIUM FAT TIRE AMBER ALE
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Minimum of 500,000 Cases Sold in Total U.S. Supermarkets for 52 Weeks
Ending December 26, 2004.
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"2004 proved to be an extremely exciting and challenging year for beer," commented Bump Williams, Executive Vice President and General Manager, Global Consulting, Beverage Alcohol Practice, IRI. "These Brewers have done an outstanding job at not only understanding their consumers and partnering with their retailers, but also differentiating their offerings through innovative approaches to improved business performance and retail execution. Competition was fierce this year and we salute their success." According to Brian Kovalchuk, President for Pabst, "Everyone at Pabst Brewing Company is especially proud to have Pabst Blue Ribbon honored as a top ranked brand in the 2004 IRI Power Rank analysis. We would like to thank our wholesaler network, other business partners and our consumers that ultimately made this achievement possible." More information on IRI's Beer, Wine and Spirits practice is available at www.infores.com/public/us/solutions/cpgmanf/beerwinespirits.htm. For complete details on the 2004 Beer Power Ranking, contact Bump Williams at bump.williams@infores.com. About Information Resources, Inc. Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world's leading CPG, retail and healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Specific brands and/or products listed are either trademarks or registered trademarks of their respective companies. |
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