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IQ.commerce Corporation Launches New Platform to Provide Web Companies With Direct Marketing Services.

INDIAN WELLS, Calif.--(BUSINESS WIRE)--Feb. 8, 1999--

Silicon Valley Startup Raises the Bar for Online Marketing

with Announcement of IQDirect(TM) at Demo 99

IQ.commerce(TM) Corporation, the only e-commerce service company to offer end-to-end marketing solutions enabling businesses to effectively and profitably market across the Internet, today announced the successful deployment of its pioneering merchandising service, IQDirect.

IQ.commerce is one of only twenty companies selected by Chris Shipley, executive producer of the prestigious Demo conferences, to demonstrate their products to the influential audience from the main stage at Demo 99. "The pressure is on for portal and e-commerce sites to maintain their current growth rates and the ones that will successfully do so are those that develop and maintain loyal customers," said Chris Shipley, executive producer of the Demo Conferences. "I selected IQ.commerce to launch its IQDirect service at Demo '99 because the service directly speaks to this need," concludes Shipley.

IQ.commerce already implemented major marketing campaigns with leading merchandising and marketing companies, including portals such as Netscape(R) Netcenter and one of the leaders in product sampling, The Sunflower Group. "IQ.commerce recently supported the Netscape Netcenter holiday promotion -one of the largest Netcenter promotions to date," said Lynn Carpenter, director of marketing for Netscape Netcenter. "We were impressed by the range and flexibility of the IQ.commerce technology, and the ability to measure the activity on our holiday promotion in real time was a clear advantage to working with IQ.commerce."

IQ.commerce's patent-pending, IQDirect solution is unique in its ability to offer a private-labeled online service, which combines direct marketing, advertising and promotions.

"We are the only Internet-based service company to offer a complete range of end-to-end solutions for all types of promotions and direct marketing," says Carl Meyer, founder and CEO of IQ.commerce. "The strength of the burgeoning e-commerce market is well-documented. We believe the key to ongoing success will be the creation and retention of loyal customers as well as the ability to turn prospects into buyers through direct marketing techniques," continued Meyer.

Through IQDirect, IQ.commerce provides marketers with a range of marketing services including: loyalty programs, product sampling, direct mail, sweepstakes, couponing and rebates. IQDirect also provides customers with the ability to easily author, target, track and evaluate campaigns - all in real time.

IQDirect allows businesses to create and manage virtually any type of online marketing campaign. Using IQDirect's simple Web-based interface, the marketer can:

--Target and segment online audiences

--Create a wide range of promotional campaigns including sweepstakes, loyalty programs, coupons, rebates, premiums, product sampling and gift certificates

--Distribute offers and storefronts to specific online audiences via banner ads, product catalogs, shopping bots, yellow pages and email

--Track audience behavior and activity in real time

--Analyze and evaluate campaign effectiveness through a variety of online reports

Based in Saratoga, CA, IQ.commerce received its first round of funding from Brentwood Venture Capital with additional investment from computer pioneer Gordon Bell. "Our investment in IQ.commerce reflects our belief in the blossoming e-commerce market and the need for online marketing tools that can directly improve profitability by offering an end-to-end solution - from creation through measurement," says Jeff Brody, general partner at Brentwood Venture Capital.

IQ.commerce's intention is that its products and services will not only provide e-tailers with the means to create, target and track marketing promotions, but will also provide them with the tools to evaluate the success of a campaign in real time. "Our goal is to provide innovative marketing solutions for businesses to develop strong customer relationships across the Internet that directly improve their bottom lines," concludes Carl Meyer.

About IQ.commerce Corporation:

Silicon Valley-based IQ.commerce Corporation, started in May of 1997, provides a powerful suite of end-to-end merchandising solutions that enable businesses to execute highly efficient and cost-effective marketing campaigns both on their Web sites and across the Internet. The company's IQDirect system is unique in its flexibility, offering a modular menu of functionality for virtually all types of promotion and direct marketing techniques with the objectives of acquiring prospects and then turning them into buyers and loyal customers. The IQDirect service targets online audiences; creates promotional campaigns; advertises the incentives to specific audiences; monitors behavior and activity; and provides analysis on campaign effectiveness. At the heart of the company's platform-independent system is its ability to serve personalized content and offers on the fly, which addresses the real one-to-one marketing opportunities of the Internet. This next-generation technology allows marketers to author, tune and track their campaigns in real time, which immediately impacts profitability. For further information on IQ.commerce, visit the IQ.commerce Web site at www.iq.com or contact the company at 408.867.4000.

Netscape, Netscape Navigator, Netscape Certificate Server, Netscape FastTrack, Netscape ONE, SuiteSpot and the Netscape N and Ship's Wheel logos are registered trademarks of Netscape Communications Corporation in the United States and other countries. Other Netscape logos, product names and services are also trademarks of Netscape Communications Corporation in the United States and other countries.

IQ.commerce and IQDirect are trademarks of IQ.commerce Corporation in the United States and other countries.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 8, 1999
Words:858
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