IPC Annual Meeting keynote: avoiding commoditization.
On Sept. 30, Gilmore will present "Breaking the Commoditization Trap: Competing in the Experience Economy." Both technical and management teams will learn design principles for staging compelling experiences and the ways any company, whether providing commodities, goods, services or other experiences, can stage marketing experiences that break the traditional price-based demand for offerings.
Gilmore began his career with Procter & Gamble and then spent more than 10 years consulting with Cleveland Consulting Assoc. and Computer Sciences Corp., heading up CSC Consulting's process innovation practice. Gilmore is a certified instructor in the lateral thinking methodologies of Dr. Edward Debono and is a member of both the Creative Education Foundation and the Creative Thinking Association of America. He also serves on the faculty of The Institutes for Organization Management for the U.S. Chamber of Commerce and works with both for-profit and non-profit enterprises to foster innovative thinking.
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|Title Annotation:||Industry News|
|Date:||Sep 1, 2003|
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