IPC Annual Meeting keynote: avoiding commoditization.Jim Gilmore, co-founder of Strategic Horizons LLP LLP - Lower Layer Protocol (Aurora, OH, www.customization.com), will be the keynote speaker at the 2003 IPC (1) (InterProcess Communication) The exchange of data between one program and another either within the same computer or over a network. It implies a protocol that guarantees a response to a request. Annual Meeting, to be held Sept. 28 through Oct. 2 at the Minneapolis Convention Center The Minneapolis Convention Center is a large convention center located in downtown Minneapolis, Minnesota. It is located one block off of Nicollet Mall near Orchestra Hall. in Minneapolis, MN.On Sept. 30, Gilmore will present "Breaking the Commoditization Commoditization 1. A situation when illiquid financial contracts are changed or modified in a way that promotes trading and results in a more liquid market. 2. Making a product into a commodity. Notes: 1. Trap: Competing in the Experience Economy." Both technical and management teams will learn design principles for staging compelling experiences and the ways any company, whether providing commodities, goods, services or other experiences, can stage marketing experiences that break the traditional price-based demand for offerings. Gilmore began his career with Procter & Gamble and then spent more than 10 years consulting with Cleveland Consulting Assoc. and Computer Sciences Corp., heading up CSC Consulting's process innovation practice. Gilmore is a certified instructor in the lateral thinking methodologies of Dr. Edward Debono and is a member of both the Creative Education Foundation and the Creative Thinking Association of America. He also serves on the faculty of The Institutes for Organization Management for the U.S. Chamber of Commerce The U.S. Chamber of Commerce is the world's largest not-for-profit federation of businesses, representing more than 3 million businesses and organizations in the United States. As of 2003, the chamber was comprised of 3000 state and local chambers and 830 business associations. and works with both for-profit and non-profit enterprises to foster innovative thinking. |
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