IP Equity Inc. Forms new Relationship With Topclick International Inc.

SAN DIEGO--(BUSINESS WIRE)--July 16, 1999--

IP Equity Inc. (http://www.ipequity.com), is pleased to announce that, effective immediately, it has formed a direct business relationship with Topclick International Inc. (OTCBB:TOCK).

IP Equity will oversee and actively manage the company's financial communications and shareholder relations campaign and provide financial consulting to Topclick International in exchange for a minority position in the company.

Chris Agarwal, president & chief executive officer of IP Equity stated, "We recently met with Topclick and are now optimistic about their prospects for future growth. As a result of our meeting we decided that it would be in the best interest of Topclick International and its shareholders for our company to work directly with Topclick."

"We feel that Topclick's product will ultimately attract a large number of Internet users, and prove to be formidable competition to other search engine Web portals. We also believe that Topclick's management team is top-notch, focused, and energetic. They demonstrate excellent management skills, years of experience in the Web-based media business, and a strong concern for shareholder value. We will be working diligently to aid the company in their goals with regard to expansion, funding, and shareholder communications," added Agarwal.

"We want to aggressively display our corporate performance and goals to investors and business partners worldwide and have enlisted IP Equity Inc. as our Internet financial consulting firm in order for us to accomplish this goal. We feel that Internet users who are tired of traditional Web searches and who become familiar with our product will be avid followers of our company. IP Equity is the only firm we found to work exclusively with emerging-growth Internet companies and which is able to target the majority of their audience directly over the Internet," said Topclick International president and CEO, Chris Lewis.

About IP Equity Inc.

IP Equity Inc. (http://www.ipequity.com) is a leading Internet-targeted investment firm for companies that derive the majority of their revenues from the Internet or Internet-related products and services. IP Equity Inc. only accepts clients interested in becoming leaders within their Internet sector. IP Equity clients include Information-Highway.com Inc., mPhase Technologies Inc., and Starnet Communications International Inc.

About Topclick International Inc.

TOPCLiCK (www.topclick.com) provides Internet customers with a fast, simple one-stop information search interface to the Top Internet Information Directories, Search Engines and Meta-Search Engines. TOPCliCK's features include "central keyword searching". This feature provides one-stop keyword searching across the Top Portal sites including Yahoo!(Nasdaq:YHOO), Excite(Nasdaq:XCIT), Lycos(Nasdaq: LCOS), GoTo.com (Nasdaq:GOTO), Go Network, Ask Jeeves (Nasdaq:ASKJ), Dogpile, Northern Light, Looksmart, Infoseek(Nasdaq:SEEK), Snap!, Webcrawler, AOL Netfind(NYSE:AOL), HotBot and Alta Vista. Collectively, these Brands account for a large percentage of the search traffic on the Internet today.