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ION Media Networks Reports Successful Test Results on Richland Towers Digital TV Transmission Solution for New York.

New DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression.  Distributed Transmission Network Proves Reliable Signal Strength, Enhanced Coverage and Mobile TV Possibilities for TV Broadcasters

WEST PALM BEACH, Fla. -- ION Media Networks ION Media Networks (formerly known as Paxson Communications) is an American television broadcasting company that owns and operates over 60 television stations in most major American markets. It is publicly traded on the American Stock Exchange under the symbol ION. , Inc. (AMEX AMEX

See: American Stock Exchange
:ION) announced today the completion of successful testing of the Richland Towers DTV single frequency network ("SFN SFN Society For Neuroscience
SFN Single Frequency Network
SFN Stratifin
SFN Soccer Fans Network (website)
SFN Short File Name (eight legal characters and a period)
SFN Stern Fan Network
") distributed transmission ("DTx") network for the New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 market. The initiative, an R&D effort among various broadcasters and Richland Towers, demonstrated that single-frequency networks offer digital signal coverage equal or superior to the traditional "one-big-tower" transmission approach.

"Single frequency networks" or "distributed transmission" refers to an approach where a number of low-power transmitters are utilized to carry all television signals, each on its consistent allocated frequency, to all areas within a marketplace, including those areas that may have topographical obstacles preventing it from being able to receive the digital TV signals from a master tower. Such a group of transmission sites typically includes low power technology making it on balance less costly to build and operate than the traditional approach of erecting one major transmission antenna per market.

"The initial testing of the Richland DTx single frequency network in New York City is completed, and we are happy with the results," said Brandon Burgess, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , ION Media Networks. "The Richland network provides signal quality at least equal to that of traditional digital broadcast towers at substantially lower investment and operating cost. Based on these favorable results, we intend to work with Richland on its digital TV coverage solution for New York City."

"We are particularly pleased to see two years of strategic R&D and investment pay off in the all-important and technically challenging New York City market," added David Glenn, President of Engineering, ION Media Networks. "To validate the results, we had invested in a custom measurement vehicle to test the Richland system. We shared the results and vehicle with other station owners in the market, and have all been impressed with the system's performance as a coverage solution for New York City, including in the most challenging topographical areas, such as midtown Manhattan and Staten Island Staten Island (1990 pop. 378,977), 59 sq mi (160 sq km), SE N.Y., in New York Bay, SW of Manhattan, forming Richmond co. of New York state and the borough of Staten Island of New York City. ."

"We are thrilled with these test results," said David Denton, Chief Marketing Officer, Richland Towers. "We believe this system offers demonstrable advantages over other solutions, including the potential for significant cost savings, channel uniformity, utilization of broadcasters' full 19.4 megabit digital bandwidth and significant opportunities for mobile digital television broadcasting."

The Richland DTx single frequency network consists of a main, high-powered "hub" site in West Orange, N.J., providing coverage to most of the market area; and five low-power DTxT sites that serve the remainder of the area. Multiple rounds of testing were conducted at the main West Orange site and a transmitter site at 4 Times Square in Manhattan. The test teams obtained field measurements from the two sites and compared them to measurements taken from five stations transmitting from the Empire State Building. Field strength, signal quality, reception and all other parameters for the DTx network were comparable to or better than those from the Empire State stations. The test results are being made available to other interested broadcasters.

In anticipation of the 2009 switchover switch·o·ver  
n.
A complete shift, as from one system to another.
 to digital television, the Richland Towers tests provide important proof of concept for capabilities and value of the DTx network for broadcasters. In addition, the network is decentralized de·cen·tral·ize  
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es

v.tr.
1. To distribute the administrative functions or powers of (a central authority) among several local authorities.
 with key sites located outside the midtown and downtown Manhattan areas, and provides potential for expansion.

About ION Media Networks

ION Media Networks, Inc. owns and operates the nation's largest broadcast television station group and ION Television, reaching over 93 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. ION Television currently features popular TV series and movies from the award-winning libraries of Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
., Sony Pictures Television Sony Pictures Television, Inc. (SPT) is an American television production and distribution company. It is a subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony.  and CBS (Cell Broadcast Service) See cell broadcast.  Television, among others. ION Media has also partnered with RHI RHI Robert Half International
RHI Range Height Indicator
RHI Roller Hockey International
RHI Relativistic Heavy Ion
RHI Rigid Hull Inflatable Boat
RHI Rhinelander, WI, USA - Rhinelander Oneida County Airport (Airport Code) 
 Entertainment, which owns over 4,000 hours of acclaimed television content, to provide weekend primetime programming consisting of exclusive original programming and quality library titles. Utilizing its digital multicasting capability, the company has launched several digital TV brands, including qubo, a television and multimedia network for children formed in partnership with several leading media and entertainment companies, and ION Life, a television and multimedia network dedicated to health and wellness for consumers and families. For more information, visit www.ionmedia.tv.
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 28, 2007
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