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INVEST FINANCIAL UNVEILS 'THEY'RE FISHING IN YOUR POND' ADVERTISING THEME

 INVEST FINANCIAL UNVEILS 'THEY'RE FISHING IN YOUR POND'
 ADVERTISING THEME
 TAMPA, Fla., April 2 /PRNewswire/ -- INVEST Financial Corporation, the largest nationwide provider of financial products and services to bank clients, has unveiled its new advertising campaign which focuses on how banks can strengthen client relationships, while adding fee income through the sale of mutual funds and annuities.
 The ad is entitled "They're fishing in your pond." It begins with, "If you don't offer your bank's clients an opportunity to make money, someone else will." The ad points out banks are being forced to offer more than traditional banking services. They must often compete to keep to keep their own customers. The ad continues, "At INVEST Financial Corporation, we give you the opportunity to add to your bottom line while strengthening your existing client relationships." Colorful fishing lines bear the names of some of the products and services offered by INVEST.
 "The question is no longer 'if' banks should get involved with the sale of mutual funds and annuities, but 'how'," said D. Mark Olson, president and CEO of INVEST. "The driving force behind our advertising program is to stress INVEST's flexibility in working with banks that want to stay competitive through the sale of complementary products," continued Olson.
 "They're fishing in your pond" is the second in a series of ads for the Tampa-based firm. INVEST's first ad portrayed paper airplanes made of $100 bills. It was titled "Think of us as air traffic controllers for the money that's flying out of your bank."
 INVEST, a subsidiary of Kemper Financial Companies, Inc., provides bank clients with convenient access to financial products such as mutual funds, annuities, unit investment trusts, stocks and bonds, along with free financial planning and portfolio services. Full- service INVEST Centers are located at banks in 41 states.
 -0- 4/2/92
 /CONTACT: Harry Haigley, 813-289-5730 (office) or 813-864-1700 (home) or Sharon Zand, 813-289-5735, both of INVEST Financial Corporation/ CO: INVEST Financial Corporation ST: Florida IN: FIN SU:


AW-JB -- FL001 -- 4184 04/02/92 08:01 EST
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Publication:PR Newswire
Date:Apr 2, 1992
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