INTERSHOP Roadshow to present nation with first-to-market eCommerce solution: INTERSHOP Mall.

BURLINGAME, Calif.--(BUSINESS WIRE)--June 5, 1997--INTERSHOP Communications Inc. today announced dates and locations for its nationwide INTERSHOP Roadshow, its personal introduction of INTERSHOP Mall to the press, analysts, Internet Service Providers and Value Added Resellers.

Unparalleled in the Internet commerce market, INTERSHOP Mall is the only complete, turnkey eCommerce software package with the capability to offer state of the art features and functionality simultaneously as a host to hundreds of sophisticated online stores.

The INTERSHOP Roadshow will be presenting free seminars in eight different cities: Boston, New York, Washington, D.C., Austin, Texas, Chicago, Seattle, Los Angeles and San Francisco. Meetings for the press and analysts will be held in Boston, New York, Washington, D.C., and San Francisco. To register for a seminar in any of these cities, the company has set up a registration site on their website at http://www.intershop.com . Inquiries may also be addressed to the Email address [e-mail] .

A world leader in the development of eCommerce business tools, INTERSHOP Communications Inc. has been recognized for significant technical achievements since its products -- beginning with INTERSHOP Online in 1996 -- were formally introduced to the global market:

-- Best Internet Product, Best of Show, Systems '96, Munich,

Germany

-- "Best of Class" in the Computerworld-sponsored ICE Internet

Open competition held in Atlanta

-- BYTE Magazine (BYTE BEST, April '97)

-- Infoworld (Feb. 24, 1997)

-- Software Digest, National Software Testing Labs 

Recommendation, January '97

INTERSHOP Mall has already received a solid prior-to-market-release thumbs up from ZD Internet Magazine in their July issue, which states, "...At the high end -- ISPs and those who are running online malls -- INTERSHOP Mall is the best choice."

"We want to take this opportunity to give a personal introduction to INTERSHOP Mall to all of our best customers and the press during the INTERSHOP Roadshow," said VP of Marketing Jeff Watts. "INTERSHOP Mall is the very first technology of its kind to the market, and we are extremely pleased to be able to present this newest generation of INTERSHOP technology to the market."

VP of Sales Ragnar Kruse said of the upcoming trip, "By presenting INTERSHOP Mall in this manner to various markets throughout the U.S., we're providing VARs and ISPs, as well as the press and analysts, a hands-on opportunity to see an eCommerce software solution unlike any other. It's certainly one we think is going to have a tremendous impact on the way the business-to-business and business-to-consumer markets conduct commerce. It's also a key time for us to answer questions from analysts and the press regarding our market positioning and vision for the future of eCommerce as well as to showcase the storefronts of some of our key customers. Internet Service Providers should benefit enormously from these presentations as our INTERSHOP Mall technology is tailored to fit their business model."

INTERSHOP Mall allows ISPs to host transparently multiple individual stores, letting merchants achieve low-cost, rapid start-up online commerce or to create branded malls, where multiple storefronts can be created under a banner identity. Store merchants benefit from the state of the art functionality of their store with the flexibility to begin, open and close a store at a monthly "rent" versus a significant technical investment. ISP's benefit from being able to provide new and differentiated services to their customers, allowing them to distinguish themselves from other ISPs in the market, while providing advanced technologies at an affordable price with minimal hands-on set-up and management requirements.

A server-based application, complete management of INTERSHOP Mall is performed remotely using only a web browser. An embedded Sybase SQL Server XI is used to store and manage all store databases, and the software runs on both UNIX and NT platforms. INTERSHOP Mall runs from a single server or server clusters. Organized into three operating modules -- Mall, Storefront and Store Backoffice, every store has a storefront and backoffice that go together, as well as individual Internet addresses. INTERSHOP Mall security is provided with varying levels of password protection for each module, enabling merchant-only access for the backoffice while storefronts may be set up for either public access or restricted access for business-to-business use. INTERSHOP can dynamically compose each page to customize every shopper's session, using their buying history and their customer profile. Special promotions, preferential discounts, and cross-selling can be offered to each shopper. All stores within an INTERSHOP Mall are managed independently of each other and autonomously from the Mall administration.

CEO and Founder Stephan Schambach is confident in the headway INTERSHOP is making in the U.S., despite having only established worldwide headquarters in Burlingame from his native East German home, Jena, in April of 1996: "INTERSHOP is experiencing tremendous growth. In 1996, INTERSHOP employed less than 30 employees and operated in just one country; today, INTERSHOP employs over 125 professionals in five countries. In line with this growth rate and other indicators, INTERSHOP revenues are increasing at 150% quarter-to-quarter."

About INTERSHOP Communications, Inc.

INTERSHOP Communications, a member of CommerceNet, has been rapidly establishing itself as the leader in the electronic commerce software development arena. Founded in Germany in 1992, INTERSHOP Communications is an international privately held corporation and maintains operations in major European countries. INTERSHOP's headquarters are located in Burlingame. The company is a world class developer, publisher and distributor of "shrink-wrapped" application software offering a full breadth of electronic commerce solutions. INTERSHOP Communications sells its solutions to Fortune-class enterprises such as Hewlett-Packard, Siemens Nixdorf and Electronic Arts, as well as small to mid-sized merchants, Value Added Resellers, and Internet Service Providers. INTERSHOP's flagship products, INTERSHOP Online and INTERSHOP Mall, enable merchants, Internet Service Providers and other businesses to create and host fully interactive business-to-business and business-to-consumer electronic commerce storefronts, supply-chain management systems, and shopping centers (online malls) over the Internet, intranets, or extranets. For more information, contact INTERSHOP at 800/736-5197 or e-mail [e-mail] . Information can also be obtained directly from the company's Web site at http://www.intershop.com . -0-

Note to Editors: INTERSHOP Online and INTERSHOP Mall are trademarks of INTERSHOP Communications Inc. All other trademarks and trade names are the property of their respective holders and are hereby acknowledged.

CONTACT: INTERSHOP COMMUNICATIONS Inc., Burlingame

Lara Abrams, 415/581-0066

[e-mail]