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INTERPLAY SLINGS CLAY, NOT BLOOD INTO THE VIDEO GAME FIGHTING ARENA

 IRVINE, Calif., Dec. 7 /PRNewswire/ -- Parents who want to avoid purchasing one of the violent blood and guts video games for their kids this holiday season now have an alternative: "Clay Fighter," a satirical clay animation cartridge title for the Super Nintendo Entertainment System (SNES) from Interplay Productions Inc.
 Interplay's innovative one- or two-player game combines the fast action and elaborate, multilayer architecture of top-selling arcade- style fighting games with an innovative clay modeling technique used to create animated characters that bulge and distort when hit by the enemy, creating surprising and humorous new looks and shapes, just like high- end slapstick Hollywood cartoons. The result is a fast-paced strategy title where the key characters slug it out -- but without the gore typically associated with fighting games.
 "Parents who object to blood-and-guts games now have an alternative title that gives kids the kind of intense action they want to see in fighting games," Brian Fargo, president of Interplay, explained. "Clay Fighter proves that a game doesn't need brutality in order to be fun and challenging -- it's a whole new type of product combining the excitement of competitive two-player combat action with the new experience of manipulating pliable clay characters that bend and distort rather than explode when hit by their enemies."
 With 16 megabits of data, "Clay Fighter" is a deep game that promises to keep kids busy for months. The title also has the largest characters ever on screen in an SNES fighting game -- and each one has their own distinct personality, usually based on the goofy techniques they employ to defeat their enemies. For example, one of the game's stars, a malleable clay ball named Blob, can transform himself into a giant shoe, squashing anyone or anything underfoot. The digitized voices of actors let each character taunt their enemies.
 Based in Irvine, Interplay Productions has created a wide range of entertainment and educational computer titles since 1983. Platforms supported include DOS, Windows, Mac, Amiga, Sega, Genesis, CD-ROM, 3DO, and the Super Nintendo Entertainment System. Top-selling games include "Out of this World," "The Lost Vikings," "Star Trek: 25th Anniversary," "Battle Chess," and "Rock 'N Roll Racing."
 NOTE TO EDITORS: "Clay Fighter" is a trademark of Interplay Productions Inc.
 -0- 12/8/93 R
 /CONTACT: The Bohle Co., 310-785-0515; or P. Kevin Horn of Interplay Productions, 714-553-6655/


CO: Interplay Productions Inc. ST: California IN: ENT CPR SU: PDT

LV -- NYEFNS2 -- 1542 12/08/93 06:47 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 8, 1993
Words:407
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